Signal Publishes Mobile Marketing Guide for Quick-Service Restaurants

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Signal™ — a provider of SaaS cross-channel marketing tools and interactive campaign consultative services — has created a QSR Guest Engagement Info Pack. It helps QSR brands learn how to implement mobile-focused cross-channel marketing in a way that drives more frequent return visits by the most valuable guests.

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Our experience helping leading QSR brands deploy mobile and cross-channel marketing has created a valuable knowledge base from which others can profit. Our QSR Guest Engagement Info Pack encapsulates this information into an easily digested form.

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Quick-service restaurant (QSR) brands that are eager to drive business with mobile marketing campaigns must deal with a number of issues. For example, marketers need to know how they can maintain control over messaging while allowing local franchises to create campaigns relevant to their guests. They must also consider how they can use mobile marketing to gather more than just guest phone numbers so they can cut through marketing clutter by segmenting future campaigns accordingly.

Signal(tm) - a provider of SaaS cross-channel marketing tools and interactive campaign consultative services - has created a QSR Guest Engagement Info Pack. It helps QSR brands learn how to implement mobile-focused cross-channel marketing in a way that drives more frequent return visits by the most valuable guests.

"Our experience helping leading QSR brands deploy mobile and cross-channel marketing has created a valuable knowledge base from which others can profit," said Jeff Judge, co-founder and CEO, Signal. "Our QSR Guest Engagement Info Pack encapsulates this information into an easily digested form to help QSR marketers take advantage of the significant opportunities that result from connecting with on-the-go patrons."

Signal's QSR Guest Engagement Info Pack contains:

  • A case study of a top-50 QSR brand's implementation of mobile marketing.
  • An example mobile playbook for QSR brands designed to help them plan the most effective implementation of mobile marketing.
  • A white paper that covers ways QSR brands can integrate mobile marketing with other channels so brands can build rich guest databases that contain much more than mobile phone numbers and enable them to segment future offers based on that additional data.

Signal's QSR Guest Engagement Info Pack is available through the company's website.

About Signal(tm)
Signal(tm) is an experienced, fast-growing and profitable provider of software-as-a-service (SaaS) cross-channel marketing tools and interactive campaign consultative services. Since its founding in 2006, Signal has helped companies deliver innovative marketing messages to mobile devices - promotions that cut through the information overload clutter and engage on-the-go customers. The company's flagship SaaS platform - Signal - is the only mobile-optimized system that helps marketers rapidly develop, execute and analyze cross-channel campaigns (mobile, email and social media), all feeding a common customer database. Signal also supports customers with marketing strategy, program and campaign design, as well as mobile application development. Used by hundreds of blue-chip companies, including many leading brands, retailers, online services, agencies and broadcast media, Signal processes millions of customer interactions each month. For more information, call 866-683-9863, go to http://www.signalhq.com or send email to info(at)signalhq(dot)com.

NOTE TO EDITORS: This news release is also available online on Signal's website.

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Jay Farlow
Jani Spede Public Relations, LLC
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