Scrapblog™ Offers One-of-a-Kind Digital Content Featuring DreamWorks Animation’s “Shrek” for the Holidays

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Consumers Can Use the Lovable Green Ogre to Make Customizable Creations via the Scrapblog Virtual Goods Marketplace

Scrapblog™, the leading online service for social storytelling through photos, today announced that it will offer customizable digital content featuring DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) blockbuster “Shrek” film series. Shrek and his companions will be the latest characters to be added to the Scrapblog Virtual Marketplace, where users can find other licensed content and designs from other marquee partners.

Scrapblog users will be able to use the new Shrek-themed stickers, backgrounds and themes to create unique online slideshows, keepsake books and calendars incorporating their own photos and videos, wherever they may be: on their own computers, Facebook, Photobucket, Picasa, YouTube, and a variety of other providers.

Scrapblog’s proprietary QuickMix(tm) technology makes the entire process drag-and-drop easy; users simply choose what they want to make and upload their photos or videos. Scrapblog automatically flows the photos into the project, and then users can choose related content from the Scrapblog Marketplace to make a completely customized creation. When it’s finished, they can share it with their Facebook friends, on Twitter, via email, or order a printed product to show off or gift to family and friends. Prices for printed products start at only $9.99 for a 4”x6” softcover photo book.

“We’re thrilled to provide Shrek-themed content for Scrapblog users,” said Jill Braff, CEO and President of Scrapblog. “This alliance with DreamWorks Animation illustrates our continued expansion from traditional scrapbooking designs into beloved popular characters. The world of Shrek is a perfect example of universally known and loved content with which our consumers will love creating.”

Additionally, Scrapblog will introduce certain Shrek-themed content on a limited-edition basis. Subscribers to the Scrapblog newsletter and readers of the company’s blog will be alerted to special limited-time sales, when popular content will be available in the Marketplace for a short time at a substantial discount.

Shrek content will be available on Scrapblog in October, perfect for Halloween creations and in celebration of DreamWorks Animation’s brand new, original animated half-hour Halloween-themed television special, “Scared Shrekless,” which airs at 8:00pm EST on NBC on October 28, 2010.

About Scrapblog, Inc.
Scrapblog, the leading online service for social storytelling through photos, provides a drag-and-drop easy way for users to create and share rich narratives using their photos. Funded by Steamboat Ventures and boasting over 2.5 million users to date, Scrapblog.com and Scrapblog’s Share the Love Facebook application offer both free and premium content in robust virtual goods marketplaces featuring high-quality original content as well as content from marquee partners like Disney and DreamWorks. With no software to download, seamless integration with social media sites, and high-quality printing options, Scrapblog is a fun, easy way for users to share their digital photos. Learn more at http://www.scrapblog.com and http://apps.facebook.com/share-love, and follow us on Facebook at http://www.facebook.com/Scrapblog and Twitter at http://twitter.com/scrapblog.

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Colleen Reilly
Scrapblog Inc.
415.956.0358 ext. 16
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