As we’ve measured our results -- just as Drucker would have insisted we do -- it’s become clear that in social media, a conversation that’s tied to what’s happening in the news needs to move faster.
Claremont, Calif. (PRWEB) October 20, 2010
The Drucker Institute at Claremont Graduate University introduced today its new blog, the Drucker Exchange, which is meant to stimulate an ongoing conversation about bettering society through effective management and responsible leadership.
The Drucker Exchange replaces the Institute’s old blog, Drucker Apps. In its new format, the blog will feature shorter and more frequent postings covering a wider variety of topics—though each will still be viewed through the work of Peter Drucker, the father of modern management.
Phalana Tiller, the Drucker Institute’s communications manager, noted that Drucker Apps has been very popular, with more than 36,000 hits over the last six months. But the bulk of reader engagement has come whenever a new topic has been posted. Interest has trailed off on subsequent days, even though the Institute has been adding interviews with outside experts and other resources on the subject at hand.
“As we’ve measured our results, just as Drucker would have insisted we do, it’s become clear that in social media, a conversation that’s tied to what’s happening in the news needs to move faster,” Tiller said. “We can’t stay on a single subject for as long as we have.”
At the same time, Tiller added, the Institute is intent on maintaining the depth of information that comes from interviews with scholars and executives who are wrestling with the kinds of big issues that Peter Drucker addressed. With that in mind, the Institute is now developing a radio show that will lend itself more naturally to a longer interview format.
“We’re excited about both the Drucker Exchange and the promise of a new radio show,” said Rick Wartzman, executive director of the Drucker Institute. “Being on the radio can help us broaden our audience and reach tens of thousands more people who understand that responsible management is the key to a healthy society. So stay tuned for details on that.”
You can reach the Drucker Exchange—and participate in the dialogue there—by visiting thedx.org or by going through the Drucker Institute’s website at druckerinstitute.com. (Those who’ve bookmarked apps.druckerinstitute.com will automatically be taken to the Drucker Exchange.)
About the Drucker Institute
The Drucker Institute at Claremont Graduate University is a think tank and action tank whose purpose is to better society by stimulating effective management and responsible leadership. It does this, in large part, by advancing the ideas and ideals of Peter F. Drucker, the father of modern management.
The Institute acts as a hub for a worldwide network of Drucker Societies: volunteer-driven organizations that are using Drucker’s teachings to bring about positive change in their local communities.
In addition, the Institute maintains a digital archive of Drucker’s papers; undertakes research that builds on Drucker’s writings; offers an annual $100,000 prize for nonprofit innovation; produces curricular material that distills Drucker’s decades of leading-edge thinking, including a management training system called Drucker Unpacked; applies Drucker’s work to current events (through a regular online column in Bloomberg Businessweek by Institute Executive Director Rick Wartzman and through a social media tool called Drucker Apps); and hosts visiting fellows with Drucker-like insights and values.
The Institute is a close affiliate of the Peter F. Drucker and Masatoshi Ito Graduate School of Management, which is training the next generation of leaders and managers to do good while they do well.
For more on the Drucker Institute, please visit: http://www.druckerinstitute.com.
About Claremont Graduate University
Founded in 1925, Claremont Graduate University is one of the top graduate schools in the United States. Our nine academic schools conduct leading-edge research and award masters and doctoral degrees in 22 disciplines. Because the world’s problems are not simple nor easily defined, diverse faculty and students research and study across the traditional discipline boundaries to create new and practical solutions for the major problems plaguing our world. A Southern California based graduate school devoted entirely to graduate research and study, CGU boasts a low student-to-faculty ratio.