eMindful to Work with Kevin Renner of B2B Market Strategies

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eMindful Inc. has engaged the services of B2B Market Strategies and one of its principals, Kevin Renner.

eMindful Inc. has engaged the services of B2B Market Strategies and one of its principals, Kevin Renner. Kevin is a seasoned and highly accomplished marketing, brand, and campaign strategist who has helped numerous B2B and health care companies ­from startups to global public companies­ grow to record revenue and profitability and stronger market positions around the world.

Prior to founding B2B Market Strategies, Kevin directed global marketing for FEI, a $600 million market leader in nanoscale imaging serving life science, institutional research, and semiconductor markets. Here, he helped the company grow its revenue organically by more than 40% in three years, while turning its financial performance around from a $78 million loss to a $58 million profit.

Previously, Kevin served in marketing executive, brand management, product marketing and product management roles with companies in e-health, health IT, medical device, and display technologies. These include Blue Shield of California, Legacy Health System, Planar Systems, MedicaLogic, and MyHealthBank.

Current and past clients include VHA, WellMed (acquired by WebMD), Epic Systems Corp. (enterprise EHR), Reynolds & Reynolds Health Systems (practice management and EHR), First Insight (EHR for optometry and ophthalmology); AllMed Health Management (independent medical review); Entrada (clinical documentation and data exchange); Prematics (care communication), and Serengeti Law (enterprise software as a service), among others.

Of the venture-funded companies Kevin help launch, three were successfully acquired and the fourth exited with an IPO resulting in a $1.8 billion market capitalization in three months.

Kevin received his MBA from The University of California, Berkeley and also attended Northwestern University's Executive Program in B-to-B Marketing Strategy.

Kelley McCabe Ruff, CEO of eMindful, commented "We are absolutely delighted to have the opportunity to work with someone of Kevin's stature in the health and wellness marketing arena. Kevin's experience, knowledge, and marketing expertise will play a key role in eMIndful's continued growth as we build upon our excellent market reputation and presence."

About eMindful Inc: eMindful's (http://www.emindful.com) business is to drive lower health care costs for insurance companies and employers and to improve health and wellness for employees. eMindful's products and services teach skills for supporting real behavioral change, improving stress management, and preventing illness eMindful utilizes virtual classrooms via the Internet to make programs accessible while leveraging highly knowledgeable experts in a cost-effective and convenient manner.

Kelley McCabe Ruff can be reached at:
Tel:     772-569-4540
Fax:     772-873-3322
Email: kelley(at)emindful(dot)com


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