iVdopia Turns Profitable in 2010; Experiences Record Growth in the Last Quarter

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Reach on its video and rich media mobile ad network grows by 150% year-over-year; 400% increase in quarter-over-quarter earnings; records highest increase in ad revenues

iVdopia is all about bringing the video experience to mobiles, and our growth numbers reflect the trend seen in the increase of video consumption by Smartphone users.

iVdopia (http://www.ivdopia.com) , the largest video and rich media mobile advertising network, today announced that it has turned profitable after experiencing record growth in advertising revenues last quarter. The fastest growing mobile ad network has experienced a 400% increase in quarter-over-quarter earnings received from advertising dollars spent on its video and rich media mobile advertising formats.

With operations that began in early 2009 with just a handful of mobile advertising campaigns running on its ad network, iVdopia today runs multiple video and rich media mobile ad campaigns for the top 25 brand advertisers across its vast network of over 15,000 premium apps and WAP sites. The successful adoption of iVdopia’s HTML5 video and rich media ad solutions, like the Future5 and V5, has helped advertisers provide a unified ad experience across every Smartphone device. Audience reach on its mobile video and rich media ad network has grown by 150% since 2009.

“iVdopia is all about bringing the video experience to mobiles, and our growth numbers reflect the trend seen in the increase of video consumption by Smartphone users. We’ve seen mobile video advertising turn into a proven medium for advertisers to reach highly engaged audiences, yielding higher brand metrics and impact than expected. Our growth has quadrupled since our inception in 2009, and we’re working with all of the top ten brand advertisers spending on the mobile medium today,” says Chhavi Upadhyay, Chief Operating Officer, iVdopia. “We’ve witnessed strong financial growth this year, and we’re extremely delighted that we’ve gone profitable. Our operations in India for the online video ad business, Vdopia, have also experienced strong triple digit growth numbers and we’re leading the race there in online video advertising.”

With four offices in the country and a global team of 50 employees, the company expects to aggressively expand in the forthcoming months, with plans to add new office locations, recruit staff and expand business to the Far East and APAC regions.

“In the last 10 months iVdopia has been the first to market eight mobile video ad innovations, and we are the only independent mobile ad network in the world to have its own mobile video and rich media ad serving platform,” says Saurabh Bhatia, Chief Business Officer, iVdopia. “Advertisers have tasted success with our mobile video ad solutions and have moved past testing the waters with us. In 2010, iVdopia partnered with more than 25 of the top Fortune 500 brands across categories in entertainment, consumer goods, automobiles, banking, food and beverage. Mobile marketing is making deep inroads into integrated brand marketing campaigns across categories and iVdopia is at the forefront providing the best solutions to advertisers and agencies for engaging users through various video and rich media ad formats.”

2010 iVdopia Milestones:

  • January 2010: Talk2Me Ad launched, the first social media ads for mobile phones
  • February 2010: Debuts Pre-App and In-App advertising for iPhone and Android mobile devices
  • April 2010: Introduces the first High Definition video ads on iPad
  • June 2010: Launches new mobile video ad format, Viper ads
  • June 2010: Introduces Future5, the first HTML5 ad-authoring solution
  • July 2010: Launches V5, the first HTML5 video ad platform to provide a unified video ad experience across all Smartphone devices
  • October 2010: Social Media Ad Unit ‘Talk2Me’ outperforms industry benchmarks by 400%

About iVdopia
iVdopia is the largest video and rich media mobile advertising network bringing the powerful visuals and interactivity of video to millions of Smartphone device users. Serving over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with one the most effective and device-independent platforms for the mobile advertising industry. As a “first to market” pioneer to launch multiple rich media and video ad formats, development tools and an HTML5 ad-serving platform for Smartphones, iVdopia provides a unified mobile video ad experience across all devices, regardless of operating system or hardware. iVdopia's video and rich media mobile solutions are used by leading publishers and advertisers such as Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.

Media Contacts:

Jolene Loetscher
Tall Grass Public Relations

Nisha Menezes


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