the networking event of the year.
Hoboken, New Jersey (Vocus) October 25, 2010
eMazzanti Technologies, an IT support consultant in the Hoboken, NJ, and NYC areas, announced today that it has won the annual NY Enterprise Report Awards 2010 competition in the Sales and Marketing category. eMazzanti beat out hundreds of other submissions and prevailed over seven other finalists in its category.
The New York Enterprise Report Small Business Awards is the annual awards program honoring the achievements and accomplishments of the 500,000+ small businesses throughout the tri-state area. In its 5th year, the sold-out 2006, 2007, 2008 and 2009 Awards Gala attracts more than 400 business owners and executives and is often referred to as “the networking event of the year.”
“Last year we were a finalist and this year we were fortunate enough to take home top honors,” said Jennifer Mazzanti, president, eMazzanti Technologies. “It helps validate the kind of local area company we’re trying to be.”
“The key ingredients for our marketing success are based on relationships…customer, vendor, OEM, employee and community,” continued Mazzanti.
Sales and Marketing Success Based on Relationships
eMazzanti's sales and marketing program has been a text-book focus on the basics: relationships with a few twists thrown in. For example, eMazzanti is passionate about maintaining high customer and employee satisfaction, garnering referrals from existing customers, making sure its vendors are treated well and finding ways to leverage OEM relationships to enhance marketing efforts while lowering overall costs. The results have been impressive.
Customer Relationships Yield Double Digit Growth
It happened in 2009, just like it happened in the 9 prior years: consistent, double-digit growth. The best sales people eMazzanti has is its cadre of existing customers. Customer satisfaction is fiercely sought after and managed. For example, the entire Trouble Ticket system is built on a 24x7 solution that provides instant response for customers that subscribe to its unique eCare family of services.
Leveraging OEM Relationships Cuts Marketing Budget by 50%
During 2009, eMazzanti Technologies continued to actively pursue deep relationships with OEMs such as Microsoft, HP and WatchGuard as part of its overall marketing program. In each instance the relationship has grown because eMazzanti has committed itself to the understanding, training and marketing of top industry products and brands. eMazzanti has achieved top-partner honors from each of the OEMs as well. The benefit to eMazzanti’s customers has translated into written and video case studies, the ability to use "first-mover”, leading edge technology and worldwide marketing exposure at launch events, a rare opportunity for most of eMazzanti's customers. Litzky PR and Mayer Berkshire, current customers of eMazzanti, explain the benefits they received from a recent case study opportunity with Microsoft.
Employee Relationships Support Zero Turnover
Over the last four years, eMazzanti has had zero staff turnover. This consistency not only validates the level of employee satisfaction but delivers a consistent level of service and satisfaction to its customer base. “Not many companies think of internal-marketing to employees to make sure they attract and retain the best,” said Mazzanti. “In marketing-math, zero employee turnover equals 95% customer satisfaction levels and double digit growth.”
Vendor Relationships Highly Valued
eMazzanti treats each vendor like one of its customers. "Happy vendors give us their best ideas and help us rapidly solve problems," said Mazzanti. "In return we pay them on time, seek their counsel regularly and make sure they are getting what they need from us."
Local Community Relationships Key Success Ingredient
eMazzanti Technologies continues to sponsor the New York Red Bulls and its favorite player, Kevin “Goldie” Goldthwaite. As part of the first season in the new stadium, eMazzanti hosted several events for training and customer appreciation. Some of these events included on field access, time with Kevin Goldthwaite for signatures and personal attention by Red Bulls staff for eMazzanti customer needs.
“We love MLS football and the action doesn’t get any better than the New York Red Bulls,” said Carl Mazzanti, chief executive officer, eMazzanti Technologies. “The extra benefit for us it that the fan-base is also our target customer, a combination that’s hard to beat.”
eMazzanti views the Red Bull sponsorship as an excellent way to entertain client, build relationships with prospects or to reward hard-working employees throughout the year. It’s also an excellent way to support the local community.
eMazzanti Honored by Governor Corzine
Another example is the recognition eMazzanti received during the last 12 months from the state.
New Jersey Governor Jon S. Corzine has singled out eMazzanti Technologies for special recognition. The honor comes in part because of the firm’s eighth year anniversary and its on-going commitment to business excellence in the state. “This is the second time eMazzanti Technologies has won area-wide recognition,” noted Jennifer Mazzanti, President, eMazzanti Technologies. “We consider it a privilege to be singled out as one of the leading technology firms in the area both by local civic leaders as well as major tech OEMs such Microsoft and the new Windows 7 OS, HP and WatchGuard.”
About eMazzanti Technologies
With a company name that sounds more like a purebred, high-performance sports car than a IT support and consulting firm, eMazzanti Technologies is all about delivering powerful solutions such as computer network management, network troubleshooting, business continuity and disaster recovery, green computing, mobile workforce technology, information security and business information optimization in the most efficient manner possible. The Hoboken, N.J., firm is located in one of the most densely populated - and competitive - regions in the U.S. It provides business technology consulting services for companies ranging from home offices to multinational corporations throughout the New York metropolitan area and in three countries. For more information contact: Carl Mazzanti 201-360-4400 or emazzanti.net
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