Backstage Pass Launches at Hard Rock Nashville during PINKTOBER Event

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Silicon Valley meets Music City as new iPhoneTM app changes the concert experience for artists, venues, sponsors and fans. San Jose, California and Nashville, Tennessee Tuesday, October 19th

It was inevitable that the technology capital of the world would someday find a way to work with the music capital of the world. On Friday October 22nd and Saturday October 23rd at 7pm, Silicon Valley's Enconcert Inc. will debut their new iPhone application called Backstage PassTM and its expansive media platform that greatly enhances the live event experience. Backstage Pass creates real-time connectivity between artists and their fans at live events, enabling the sharing of photos and video taken by a fan’s iPhone and combines these with exclusive content from artists all in one collective media experience that can be enjoyed in the moment and after the event.

"Silicon Valley has developed technology used throughout the music industry for decades. At Enconcert, we set out on a mission to bring the Valley’s best leading edge technologies together with some of the most visionary minds from Music Row to revolutionize the way that fans and artists engage and enjoy live events.” says Ted Vucurevich Enconcert’s Founder and CEO. “We are very excited about our introductory product, Backstage Pass, and invite Nashville to come to our debut at Hard Rock’s Pinktober event and share the experience. P.S don’t forget to bring your iPhone!"

Where to Find the Backstage PassTM Application

Backstage Pass is currently available in the AppleTM iTunesTM Store for $0.99 and will soon be available on the Apple iPad and phones supporting the Android operating system. The iPad version of Backstage Pass will be demonstrated at the event.

"On Music Row we've been anticipating future directions in music for some time now," said Jozef Nuyens, music industry veteran and Enconcert Co-founder. "With the introduction of Enconcert's suite of products, we begin turning these dreams into reality."

Backstage PassTM Demonstration at Nashville PINKTOBER Event

Live demonstrations of both iPhone and iPad versions of Backstage Pass will be on display Friday and Saturday, October 22nd and 23rd, at Hard Rock Cafe’s PINKTOBER concert event. Artists slated to perform at PINKTOBER include some of Music City’s finest independent musicians including Greg Barnhill, Marlee Scott, Kenny Olson, Lorna Flowers, Sam Tate, Kink Ador, Kendra Chantelle, Loni Rose and others.

"We are very excited to be part of the official launch of Backstage Pass" says Julien Salley of the Hard Rock Cafe Nashville. "When Hard Rock Nashville invested in refurbishing our location and creating the new Reverb Room this is exactly the type of leading edge event we were hoping to attract. And the fact that it coincides with our PINKTOBER week makes it even better."

PINKTOBER at Hard Rock Nashville includes a week of exciting acts raising money in support of breast cancer awareness. The proceeds from these events will be going to Nashville’s own Women Rock for the CureTM.

ABOUT ENCONCERT

EnconcertTM is a “live event” based media and information technology company. The company’s technology platform enhances the delivery of media and information from live events in a manner that has not yet been achieved. The company’s technology expands the live performance experience by capturing, sharing and distributing event-specific content in “real-time,” bringing the artist and fan closer together. The Enconcert suite of products and applications elevates the live music experience by providing a more participatory, timely and socially rewarding event creating a higher value for all parties. For more information on Enconcert, Backstage Pass, and Onstage visit http://www.enconcert.com.

ABOUT HARD ROCK NASHVILLE INTERNATIONAL

With a total of 168 venues in 52 countries, including 133 cafes and 14 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang and Singapore. Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit http://www.hardrockhotels.com. For more information on Hard Rock International, visit http://www.hardrock.com.

ABOUT PINKTOBER

For the 11th year, Hard Rock locations worldwide support the cause through the multifaceted PINKTOBER campaign, benefiting breast cancer charities. PINKTOBER gives guests a variety of ways to show their support, including limited-edition PINKTOBER apparel and accessories, Pink menu offerings and live music events - all for the cause.

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Brad Edmonson
Enconcert Inc.
(408) 463-6336 ext. 841
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