We are now able to teach visitors all about Florida weather while extending the Eyewitness News weather brand to a new audience.
Ocoee, FL (PRWEB) October 21, 2010
The Orlando Science Center (OSC), Orlando, FL introduces a new weather exhibit, the “Severe Weather Center 9 Experience,” this month at their East Princeton Street facility. Produced by Ocoee, FL based FX Design Group (FX), for its client Cox Media Group owned WFTV Ch. 9 and WRDQ Ch. 27. The “Severe Weather Center 9 Experience” is a new themed interactive educational environment where the OSC visitor can learn how to become a meteorologist and present a weather forecast. This fun and immersive exhibit is designed to teach the visitor what is required to become a meteorologist, introduce them to the tools used to deliver the daily weather forecast during the news broadcast, and let them deliver a weather forecast “on-air” just as the WFTV meteorologist would do.
WFTV Ch. 9 hired FX to design and fabricate the exhibit which resembles a real life weather set. WFTV chose FX for the project because of FX’s twenty plus years designing, fabricating and installing news sets around the world. FX designed, built and installed WFTV’s entire news set in 2007.
WFTV’s creative team developed the idea for the exhibit as a way for the station to reach out to the local community. “We are thrilled with the exhibit. From set design to content production it has exceeded our expectations. What this experience will bring to OSC visitors and to WFTV is invaluable. Being able to interact with Central Florida students and families in this way brings a new dimension to our weather product. We are now able to teach visitors all about Florida weather while extending the Eyewitness News weather brand to a new audience”, stated Bob St. Charles, Creative Services Director for WFTV Ch. 9 / WRDQ Ch. 27, of the Cox Media Group.
Kim Hunter, Senior Director of Exhibit Development for the OSC, also added, “This is a wonderful addition to the Orlando Science Center experience; this exhibit helps us to meet our mission of making science real and relevant.”
The “Severe Weather Center 9 Experience” includes several interactive and self-contained stations where visitors can learn about the weather that takes place in their own town. Exhibit elements include:
- Via pre-recorded messages, WFTV’s meteorologist explain what is required of the job, a “day-in-the-life-of” a weather forecaster and what tools they use to help keep Central Florida viewers safe.
- Two interactive weather stations provide guests an opportunity to test their own weather knowledge. Here they can learn more about some of nature’s true natural phenomena - hurricanes, earthquakes, and tornadoes.
- A complete weather desk ensemble with a split-screen interactive exercise requiring the visitor to view weather data and then create a weather forecast for a news program which is about to take place.
- A green-screen station where guests become “On-Air” talent to present a weather forecast, with a fixed camera and pre-approved teleprompter script for the guest to read. the actual weather forecast is visible to an audience via multiple viewing monitors.
Mack McLaughlin, CEO and Creative Director for FX Design Group, summed up the exhibit nicely; “This is a prime example of working with your existing partners to collectively create a win-win situation for all parties. WFTV Ch. 9 has been a client of our Broadcast Division for many years; we recently designed and fabricated their current television news and sports set, along with others from the Cox Media Group. The Orlando Science Center has worked with our Themed Environments Division, having recently completed design, fabrication and installation on their “Careers for Life” health exhibit. To bring these local businesses together to jointly work on a project that benefits the Central Florida community and our school systems is probably the biggest ‘win’ for all of us.”
The “Severe Weather Center 9 Experience” exhibit is available to science centers and museums around the United States. It was designed to be a scalable exhibit to accommodate different venues with varying footprints of availability and is conducive to corporate sponsorship opportunities. Please contact FX for more information.
About FX Design Group, LLC
FX Design Group is an award-winning design company delivering projects worldwide for the entertainment and television industries. Headquartered in the Orlando area, FX provides a complete compliment of set design, fabrication, installation, motion graphics and lighting design services all under one roof. This one-stop-service approach provides FX clients with cost savings and logistics efficiencies all focused on maximizing client budgets and time challenges. To learn more about FX Design Group visit http://www.fxgrouponline.com.
About WFTV Ch. 9 / WRDQ Ch. 27
WFTV Channel 9 is a Cox Media Group Station, and ABC Television affiliate and the top-rated local news station in the Orlando-Daytona-Melbourne, Florida television market. Cox Media Group, Inc. is a broadcasting, publishing and digital media subsidiary of Atlanta-based Cox Enterprises. It includes the broadcast stations of Cox Television and Cox Radio; publishing titles of Cox Newspapers; and the national advertising rep firms of Cox Reps.
About Orlando Science Center
The Orlando Science Center is one of America’s top hands-on science centers where learning is always fun. Located for more than 50 years in Orlando, hands-on learning and discovery await within the center’s more than four levels of hands-on exhibits, labs, live programs, giant screen films, planetarium shows and active observatory. Dedicated to “inspire science learning for life,” the science center provides educational opportunities both within and outside the center’s walls, including field trips, school outreach, and other forms of community outreach. To learn more about Orlando Science Center visit http://www.osc.org.
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