Shining a Light on Breast Awareness Exclusively at Sephora Canada

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THINK: World leader in hand-held light devices launches Tända Breastaware™ Light Head to enhance breast self-examination and support early detection of breast cancer.

Breastaware Treatment Head

Harmless red LED light is shone through the breast, illuminating the tissue and enabling women to become familiar with an internal view of their breasts and to track changes over time.

WHAT IT IS:     Harmless red LED light is shone through the breast, illuminating the tissue and enabling women to become familiar with an internal view of their breasts and to track changes over time.

The Tända Breastaware™ Light Head gives women a new view of their breasts to enhance their existing breast awareness routine. The light head is attached to the Tända hand piece and placed underneath the breast, illuminating the breast tissue with red LED light. The tissue will glow a bright red and veins and blood vessels will appear as dark lines. Repeating the routine over time, women will become familiar with the internal view of their breasts and be able to notice changes. If any significant changes are noted, such as the appearance of dark spots or shadows, women are advised to contact their family physician and report the changes.

Breast cancer is the #1 cancer among Canadian women. In 2010 alone, an estimated 23,300 women will be diagnosed with breast cancer and 5,300 will die of it. Health care professionals agree that early detection is vital because when cancer is found early there is usually a better chance of successful treatment.

In addition to regular breast screening, women are also encouraged to be breast aware. This means knowing how your breasts normally look and feel so that you are able to identify any changes and have them checked out by a doctor. The Tända Breastaware™ Light Head is one more way that women can be empowered to increase their breast awareness.

It is important to note that this is not a replacement for a woman’s normal breast awareness routine nor is it a replacement for regular clinical breast examinations or regular screening mammograms. The intention is to encourage breast awareness by augmenting existing tools and procedures with this new illuminating technology that can now be made available to women in their homes.

The Tända Breastaware™ Light Head works with all Tända devices currently sold at Canadian retailers. It is available FREE with the purchase of any Tända device kit at Sephora stores and tandaskincare.com for a limited time during the month of October for Breast Cancer Awareness Month.

ABOUT PHAROS LIFE: Pharos Life Corporation is the world’s largest developer and manufacturer of hand held light therapy products. Sold under the brand name Tända, products also include treatments for acne, anti-aging and pain management. The company is dedicated to the development of innovative light-based technologies and the supply of affordable, at-home, non-invasive light therapy solutions that improve wellness and quality of life.

FOR MORE INFORMATION:
ROSE MASTNAK EXT. 258
COURTNEY TURNER EXT. 262
PHAROS LIFE CORPORATION
519.651.1177

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Rose Mastnak

519-651-1177 ext. 258
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