Learn How Quicken Loans Uses Social Media to Strengthen Client Relationships via Upcoming Webinar

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Nation’s largest online lender to discuss social media as client retention and loyalty tool.

Quicken Loans has been using social media to engage clients, answer questions, and educate consumers on the ins and outs of personal finance and the mortgage process.

VIPdesk and Quicken Loans will present a webinar on Tuesday. October 26, 2010, titled “How Quicken Loans Uses Social Media to Strengthen Customer Relationships.” Participants will learn how the nation’s largest online mortgage lender has been using social media to engage clients, answer questions and educate consumers on the ins and outs of personal finance and the mortgage process.

Mary Naylor, CEO of VIPdesk, will moderate the webinar, which will feature Clayton Closson, Quicken Loans’ Web Content Manager and Kelly LaVaute, the lender’s Social Media Manager. Both Closson and LaVaute will review how the company has utilized social media tools including Twitter, Facebook, blogs, YouTube, Yahoo! Answers, FourSquare and more to strengthen customer relationships while simultaneously differentiating themselves from the competition. Other topics will include:

  •     The importance of social media for reputation management and client communication
  •     Best practices for communicating with clients via social media
  •     Suggestions for other brands starting the social media communication process

The webinar is complimentary, however space is limited to the first 100 registrants. Registration is available online at https://www3.gotomeeting.com/register/428446990. For more information, email marketing(at)vipdesk(dot)com or call 703-837-3507.

About Quicken Loans Inc.
Quicken Loans Inc. is the nation’s largest online retail mortgage lender and among the five largest overall retail home lenders in the United States. The company closed more than $25 billion in retail home loan volume across all 50 states in 2009. Quicken Loans employs approximately 4,000 team members and generates loan production from five web centers located in Michigan, Ohio and Arizona. Quicken Loans also operates a centralized loan processing facility in Michigan as well as its San Diego-based One Reverse Mortgage unit. “QuickenLoans.com” has been named “Best of the Web” by Forbes and Money magazines. Quicken Loans has been named to Fortune magazine’s list of the country’s “100 Best Companies To Work For” seven consecutive years, ranking as high as #2. Quicken Loans has also been named in the top-15 of Computerworld magazine’s “100 Best Places To Work In Technology” for six years in a row. The company recently moved its headquarters and 1,700 of its full-time team members to downtown Detroit. For more information about Quicken Loans, please visit http://www.quickenloans.com (http://www.quickenloans.com).

About VIPdesk
Global industry leaders trust VIPdesk to enhance their brands through our customer care and loyalty programs. Serving as a seamless extension of their brands, our innovative Brand Experience Management Solutions deliver memorable customer experiences, business insights and actionable intelligence that generate customer advocacy and drive business growth. VIPdesk’s full suite of Brand Experience Management solutions includes Concierge Services, Customer Care Services, Social Media Management, Experiential Programs, IVR Services and Voice of the Customer Surveying & Analytics.  To find out more about VIPdesk, visit http://www.vipdesk.com (http://www.vipdesk.com).

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Linda Dickerhoof
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