“PaySecure’s lower fees, lower fraud and incremental volume has created a high demand with U.S. merchants. Leading acquirers who are working to retain current clients and gain new business are seeing PaySecure as an ideal ‘product’ hook,” said Mr. Hoffman
Atlanta, GA (PRWEB) October 20, 2010
Acculynk today announced that Eric M. Hoffman, former Senior Vice President at Bank of America Merchant Services, has joined the company as Executive Vice President of National Merchant Sales.
Acculynk is the first provider of a software-only service for Internet PIN debit, PaySecure®, which is implemented directly into the merchant checkout page and gives online shoppers the option of using their bank-issued PIN to authenticate their debit card transaction.
Acculynk distributes PaySecure to Internet merchants through partnerships with leading payment processors, ISOs and pay page providers. As Executive Vice President of National Merchant Sales, Mr. Hoffman will manage Acculynk’s primary distribution channels and develop new business in the form of reseller partnerships and acquisition of top-tier eCommerce merchants.
“PaySecure’s lower fees, lower fraud and incremental volume has created a high demand with U.S. merchants. Leading acquirers who are working to retain current clients and gain new business are seeing PaySecure as an ideal ‘product’ hook,” said Mr. Hoffman. “I am excited to be a part of what has quickly become the standard for Internet PIN debit.”
As Senior Vice President at Bank of America Merchant Services, Mr. Hoffman was responsible for leading the company’s eCommerce sales organization and developing corporate strategy within the recently formed joint venture between First Data & Bank of America. Previous to the joint venture Mr. Hoffman held the role of Senior Vice President, Strategic Accounts at First Data where he managed many of the company’ largest issuer relationships. Prior to First Data, Mr. Hoffman held senior leadership positions at WildCard Systems, Inc., and Kessler Financial Services.
“Eric comes to Acculynk with substantial experience managing channels and selling to the most premier eCommerce merchants,” said Ashish Bahl, CEO of Acculynk. “His knowledge, skills and personality are an exact fit with what we were looking for in this newly created role, and we are pleased he has chosen to join our progressive team.”
Acculynk secures online transactions with a suite of software-only services backed by a patented authentication and encryption framework provide greater security for issuers, EFT networks, merchants and payment processors. Acculynk has introduced the first product for Internet PIN debit payments, PaySecure®, which utilizes a graphical PIN-pad for the secure entry of a consumer’s PIN. PaySecure is currently enabled on over 1,000 merchant websites. Acculynk has partnerships with nine EFT networks to process PaySecure transactions and with six leading payment processors to distribute the product. Visit http://www.acculynk.com.