Design Agency CollectiveLA Expands with New Fashion Division

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With the lack of design studios that offer comprehensive brand communications like those distinct of New York and San Francisco, principals and founders Fiona Blankenship and Eric Brown established CollectiveLA to fill the void.

With the lack of design studios that offer comprehensive brand communications like those distinct of New York and San Francisco, principals and founders Fiona Blankenship and Eric Brown established CollectiveLA to fill the void. CollectiveLA formed to offer this standard of performance and complete sweep of services that wasn't previously accessible to Angelenos, with work extending to such LA-natives as William Morris Endeavor Entertainment agency and the LA Marathon. Having conquered the major non-profit and entertainment markets in Los Angeles of which they continue to build, CollectiveLA extends its scope by taking on a new division: fashion. Fiona and Eric are parlaying their previous experience and building their name in the fashion scene by revitalizing existing fashion brands to help propel them in this trying economy.

Considering fashion is all about change, the fashion-marketing model at this point seems to be outdated. With existing brands at a stalemate, plagued with the same concepts and visuals, it’s essential to stay ahead of the curve and bring in creative minds that understand the design element behind rebranding the image of the company. For those that took a hard hit in 2009, it’s important to remain the “it” brand in their category. Because of their background, Fiona and Eric have the ability to develop a strong hold on that, resulting in a high return on investment.

With an extensive 12+ year background in commercial design in New York and Los Angeles, coupled with five years as Creative Director at the global branding firm, Siegel+Gale, Fiona Blankenship successfully reinvigorated established brands and spearheaded the launch of new ones in the entertainment/media, technology, fashion, consumer products and non-profit sectors. She developed her skill for conceiving complex, rich visual systems and then directing their successful implementation so that every application reflects the true spirit of the brand.

Her colleague at Siegel+Gale, Eric Brown has considerable experience in both traditional and digital media design, with an emphasis on conceptualizing how brands will live in the online environment. While a Creative Director at the global branding firm, he made significant contributions in overseeing all interactive creative work for the company and leading the creative execution of brands such as Sony PlayStation, Yahoo! and Lexus.

Fiona and Eric, while working together at Siegel+Gale, recognized the need for a local, all-inclusive design-focused agency that offered senior level branding agency experience with the hands-on, collaborative nature that's vital in preserving quality and preventing overlap.

From this vision, CollectiveLA was born.

Founded in 2006 and based in Los Angeles, CollectiveLA is a premium design agency specializing in brand identity, visual systems and interactive - the basic building blocks of a brand's visual identity - for an endless range of industries. Fiona and Eric are able to provide clients with a level of sophistication that carries across their entire visual system that cannot be matched locally. In doing so, CollectiveLA has brought the New York and San Francisco agency standard to Los Angeles.

With their combined resume of over twenty years of professional experience in brand and interactive development, principals and founders Fiona and Eric have developed a proven track record with successful development and implementation of campaigns. The realm of fashion is no stranger to the two, with clients such as Simple Shoes and Disney, now they’re placing it at the forefront of their next endeavor.

Their extended portfolio includes the likes of William Morris Endeavor Entertainment, LA Marathon, Museum of Modern Art, Natolia, Children's Hospital of Los Angeles, Step-Up Women's Network, Participant Productions, LA non-profits, The Walt Disney Company and other studios, The Four Seasons, American Express, BMW/Designworks and is ever-increasing.

http://www.collectivela.com

For press and media inquiries:

Frame Public Relations

Rita(at)frame-pr(dot)net

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Rita Rossi

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