Ottawa, Ontario (PRWEB) October 21, 2010
SWIX Inc. is announcing the release of SWIX Social Marketer, an application that allows social marketers and community managers to track the sales and ROI of marketing offers promoted in social media.
According to a recent poll by Harris Interactive, 72 percent of brand managers said they lack tools and information to conduct a successful social media program and measuring success and ROI was their largest obstacle. SWIX Social Marketer was created to address this industry-wide issue.
This offer tracking application helps gather clicks, conversion and sales metrics on landing pages and micro sites that are promoted in social media. Offers can be for such things as a document download, a signup form, an event registration or ideally the purchase of a product. For the purchase of a product, SWIX Social Marketer will tell you exactly how much revenue was generated from the offer and which social media properties were the sources of that revenue.
SWIX Social Marketer is the second product released by SWIX. Its other product, SWIX Analytics, is a community management tool that allows customers to track over 70 different audience and engagement metrics in one unified dashboard.
Scott Lake, SWIX CEO, says “The goal of the company is to provide marketers quantitative metrics regarding their social marketing campaigns so that they can provide a better service to their clients.”
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SWIX’s products help social media marketers and community managers track the success of their social media efforts. Its online applications display social media metrics in an easy to understand interface, allowing customers to make actionable decisions based on their social media activities.
SWIX is a web based application company based in Ottawa, Ontario, Canada and has been in operation for three years. It is headed by former Shopify CEO Scott Lake, and currently has four employees.
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