Kooday is launching a search engine. Why should you care?
(PRWEB) October 22, 2010
October 22, sees the official launch of new search engine Kooday. Kooday, allowing members to trade keywords, is a creation of Canadian entrepreneur Brian Lindback.
Unlike Kooday's competitors such as Google, Yahoo and Bing, members are allowed to trade keywords. These keywords have to appear on at least one page on the world wide web for them to be accepted. Keyword prices start from 10 cents, the previous owner receives a 15% premium.
Kooday also distinguishes itself from other search engines by the implementation of their profit sharing program. Users earn credits on every keyword purchase. A member of the first level is called a Profit Share Credits member. The second level called 'Kooday Gold' is reached when having gathered 50.000 Profit Share Credits ( PSC). Instead of receiving PSC members get Gold Credits from that moment on. Last but not least the third level 'Kooday Diamond' is reached after having cumulated 5.000 gold credits. From that moment on the value of the keyword empire of a member decides what they weekly receive on Thursday. Every 1.000 dollars in keyword value multiplies the profit share payout for Kooday Diamonds.
Traditional search engines use Pay Per Click or Cost Per Mille to calculate the costs advertisers have to pay. The downside of that method is that even bogus visitors have to be paid for and it is quite costly for even moderately popular keywords . Kooday, however, uses a different and much cheaper way of charging advertisers. In kooday advertisers can buy an ad per keyword. The price depends on the value of a keyword but never exceeds 15 dollars. Advertising on a 20 dollar keyword costs only 1.45 dollars. If another advertiser purchases an ad, the first advertiser just has to pay 1.45 dollars again in order to regain the number one ad position. A lot of keywords are still under 10 dollars so one could imagine the advertising cost reduction in comparison with traditional search engines.
Kooday affiliates receive 10% on every keyword purchase of their downline and 30% per site linked. Members can make use of the 5 different banners Kooday offers in their members area.
Soon after the 22 October launch online marketeers hired by Kooday will actively promote Kooday to attempt reaching the 3% market share goal and to increase the members base that already counts over 35.000 'Koodayers'.