ForeSite Launches New Websites for Honeywell CPG

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Honeywell’s FRAM, Prestone, and Autolite websites have just been updated for 2010 with a new look, new functionality and a new attitude. ForeSite, a Web site design and IT support company, rebuilt the sites to reflect a more contemporary design that is cleaner and sleeker and provides a user-friendly experience for its DIY audiences.

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ForeSite really understands that the ability to not only grab a consumer’s attention, but to hold onto it is paramount in web marketing and that is why they are helping us evolve the sites into something that truly connects with our audience.

Honeywell’s FRAM, Prestone, and Autolite websites have just been updated for 2010 with a new look, new functionality and a new attitude. ForeSite, a Web site design and IT support company, rebuilt the sites to reflect a more contemporary design that is cleaner and sleeker and provides a user-friendly experience for its DIY audiences.

“Honeywell needed robust, multilingual websites for their consumer products group that allow their customers to see what’s new and share ideas while providing a wealth of easily accessed, high-tech information,” said Mike Giuffrida, president of ForeSite. “We worked with Honeywell to provide this for each website, while maintaining each brand’s unique personality.”

The three new websites will continue to share not only design and interactivity, but also an open source backend architecture that is built for unlimited international expansion as new global markets need a localized web presence. The new architecture also enhances the speed and quality of the web viewing experience and provides web content that is easily indexed by search engines.

“Working with ForeSite helped us to achieve our ultimate goal of shaping a new web image for our brands,” said Jim Brown, Director Global Marketing Services. “ForeSite really understands that the ability to not only grab a consumer’s attention, but to hold onto it is paramount in web marketing and that is why they are helping us evolve the sites into something that truly connects with our audience.”

About ForeSite
Since 1997, ForeSite has been designing and developing standout Web sites and providing insightful IT support to its clients. Serving clients in the Hartford, CT and Worcester, MA areas, ForeSite offers practical, tailored and creative solutions that fit a wide range of business needs. For further information, call 1.866.464.7483 or visit http://www.ForeSiteTech.com.

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Jessica Lyon
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