Cabela's Selects the Original Log Cabin Homes for Launch

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Cabela's announced today the launch of a branded line of log homes and cabin kits to be manufactured by its corporate partner The Original Log Cabin Homes of Rocky Mount, North Carolina.

Available in January, the Cabela's log homes and cabin kits will feature unique details in addition to the high-quality construction and exceptional value outdoor enthusiasts expect from the World's Foremost Outfitter.

Made of either cedar, cypress or pine, with log diameters from 4 to 12 inches, the log homes and cabin kits will be available in standard models or custom designs for shipment throughout North America and other destinations around the world.

"Both Cabela's and Original Log Cabin Homes have a deep appreciation for the great outdoors," said Cabela's President,Tommy Millner. "And we're sure to make a great team because we also share a commitment to customer satisfaction."

The Original Log Cabin Homes was founded in 1987 in Rocky Mount, N.C., with one goal in mind: to manufacture the best log houses in the world. The company's extensive selection of log homes includes options to match almost any budget or aesthetic.

Its commitment to superior craftsmanship is an ideal match for Cabela's, based in Sidney, Neb., since its founding in 1961, which is world renowned for its outstanding selection and excellent customer service.

"Thanks to this expanded partnership, Cabela's customers will have exciting new options for log homes and cabin kits," said Ernest Vesce, incoming President of The Original Log Cabin Homes. "We designed this line with the most passionate outdoor enthusiasts in mind."

Future announcements regarding the launch of the Cabela's Log Homes and Cabins can be found at http://www.logcabinhomes.com until the launch in January 2011.

CONTACT:

Stephen Brumfield
Director of Marketing & Advertising
The Original Log Cabin Homes ltd
800.562.2246 Direct Line
marketing(at)logcabinhomes(dot)com

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About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

About The Original Log Cabin Homes

Since 1987, The Original Log Cabin Homes has become one of the foremost log home and cabin manufacturers in the world. From cabins to castles, Log Cabin Homes provides standard or custom designs to fit customers' individual needs, including cedar, cypress and pine log home and cabin packages in log diameters up to 12 inches. Log Cabin Homes ships to all 50 states and more than 80 countries around the world.

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Stephen Brumfield
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