Protect-A-Bed® Underwrites Consumer Research to Uncover the Hotel Guest’s Perception of Bed Bugs

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Hotel Business, with underwriting support of Protect-A-Bed, will conduct and publish consumer research designed to help the hospitality industry understand the impact the growing problem of bed bugs is having on a guest’s decision to select and book hotel rooms. The study will also educate the industry on how to take a proactive stance to safeguard their properties and/or deal with an infestation.

With bedbugs in the news almost daily, we knew it was essential to provide an educational offering specifically geared toward giving hoteliers the latest information and resources on this important topic.

Hotel Business, with underwriting support of Protect-A-Bed®, will conduct and publish consumer research designed to help the hospitality industry understand the impact the growing problem of bed bugs is having on a guest’s decision to select and book hotel rooms. The study will also educate the industry on how to take a proactive stance to safeguard their properties and/or deal with an infestation.

Protect-A-Bed, the leading provider of bed bug proof mattress encasements for the hospitality industry, is underwriting the online consumer focus groups, which have been developed to uncover a hotel guest’s perception of bed bugs and how it will affect their choice of hotels in the future.

Hotel Business, a leading hospitality publication, has partnered with Albing International Marketing to conduct exclusive consumer research. The publication will release InFocus Online – an Executive Summary of the research findings, in its International Hotel/Motel & Restaurant Show (IH/M&RS) Issue due out on Nov. 7, 2010.

The topic will also be discussed during an educational session during the IH/M&R Show in New York City at the Jacob K. Javits Convention Center on Sunday, Nov. 14 from 1 – 2:30 p.m.

"First and foremost, the Hotel Business InFocus Online research, along with the educational panel that will take place during IH/M&RS, have been created to help dispel many of the myths hoteliers may believe about the ongoing bed bug infestation issue," said James (Jay) Schultz, senior vice president of the ICD Hospitality Group, and publisher of Hotel Business and Hotel Business DESIGN® magazines.

"There is a tremendous amount of misinformation concerning bed bugs that is being spread throughout the hospitality marketplace,” he added. “Hotel Business, along with the producers of IH/M&RS, felt it was important to be proactive and present the facts – as well as the best methods to deal with bed bug infestations – to help combat this issue that is currently challenging our industry."

James Bell, CEO of Protect-A-Bed, a panel participant, believes bed bugs have undoubtedly escalated into a serious issue now affecting even the cleanest and most affluent hotel properties in every corner of the country.

“When a hotel property encounters bed bugs, education along with a proactive plan and solution are extremely important,” Bell says. “That’s why the focus groups are critical. The industry is lacking a good understanding of how bed bugs have affected the guests’ perception. The findings will educate them and help formulate their plan.”

This is the latest example of Protect-A-Bed’s commitment to educating the industry. The company frequently sponsors and presents educational seminars to the industry and has also created a “Bed Bug 101” educational poster designed for the industry. The poster will be inserted in the October 21 issue of Hotel Business.

The educational panel discussion at IH/M&RS will provide attendees a valuable opportunity to ask questions about the research findings, and learn more about proactively managing their bed bug infestations. The seminar will be moderated by Lauren Esposito, senior managing editor of Hotel Business DESIGN magazine and associate editor of Hotel Business. Panelists include Protect-A-Bed’s James Bell, Louis Sorkin (Museum of Natural History), Dr. S. John Barcay (Ecolab), Ron Harrison (Orkin), Jeff White (BedBug Central) and Christian Hardigree (University of Nevada).

"As the industry's largest tradeshow, IH/M&RS offers the most cutting edge educational programming so hoteliers can learn how to improve their operations," said Pedro Mandoki, 2010 Chair, IH/M&RS. "With bedbugs in the news almost daily, we knew it was essential to provide an educational offering specifically geared toward giving hoteliers the latest information and resources on this important topic."

To learn more about the panel discussion, please visit http://www.ihmrs.com.

To learn more about Protect-A-Bed, and to obtain a Bed Bug 101 poster, please visit http://www.protectabed.com.

Hotel Business DESIGN® Magazine
Hotel Business DESIGN™ is focused on covering the Business of Hospitality Style by offering readers a 360-degree view of the design side of the hotel/hospitality industry. By covering all aspects of the business, Hotel Business DESIGN™ speaks with leaders from all segments including top executives from leading brands, owners, developers, architects, designers, purchasing agents, management companies and others to provide our readers a comprehensive look at this dynamic industry.

Hotel Business® Magazine
HOTEL BUSINESS® reaches key decision-makers including: Owners, General Managers, Management Company and Financial executives- the individuals involved in making decisions for all aspects of hotel ownership and operations. HOTEL BUSINESS also publishes an annual GREENBOOK, which contains exclusive research and information.

About Protect-A-Bed®
Protect-A-Bed offers consumers a complete line of protective bedding products because every mattress needs protection. Now celebrating its 30th anniversary year and selling in 30 countries, the company is a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while protecting the mattress warranty. The company developed the proprietary Miracle Membrane® and patented BugLock® with SecureSeal® and three-sided zipper system. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration and have received the Good Housekeeping Seal. For more information, visit http://www.protectabed.com.

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Bridget Castellini

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