“Days of our Lives” Launches New Book Reflecting 45 Years of Television History While Introducing a New Social Media Platform

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Still Innovative After 45 Years, the Beloved Daytime Drama Connects to Fans on the Internet with http://www.days45online.com

As “Days of our Lives” celebrates its 45th year on television and in the hearts of loyal viewers, Executive in Charge of Production Greg Meng and famed art director Eddie Campbell will release a culmination of photos in a new book, DAYS OF OUR LIVES 45 YEARS: A CELEBRATION IN PHOTOS (SourceBooks). The release of the book is in conjunction with a new social media platform to connect with fans at http://www.days45online.com.

Days of our Lives: A Celebration in Photos is a beautiful hardcover coffee table book that traces the history of the show and its wonderfully rich families from the inception of the series to the present… and beyond. It is a rare glimpse of over 500 behind-the-scenes photos of one of America's most beloved television shows. Using never-before-seen images of cast, crew, sets, and styling, the proverbial “fourth wall” is broken for an extraordinary look inside the studio and into the lives of the stars of the longest-running scripted program in NBC’s history.

Simultaneous with the book’s launch is the increased focus on their new social media platform, which includes interactive video chats with cast members, never-before-seen photos and footage, promotions, and contests. This will become a place for fans to connect to their favorite cast members through mediums like Twitter, YouTube, and Facebook. The site will stream events live, such as signings for the new book, fan events, and other promotional events. It will also offer interactive polls and events to allow fans to get insider view, express comments and feel connected to the show and its cast. Fans can log into days45online.com and immediately connect to the Facebook, Twitter, Ustream and Youtube channels!
“DooL” Executive in Charge of Production and co-author of 45 YEARS: A CELEBRATION IN PHOTOS, Greg Meng, commented on the move into social media, “‘Days’ has an incredibly loyal fan base, and our fans have been asking for more interactive opportunities and exclusive content aside from what we already give them. ‘Days’ fans want to know about the cast and the characters, and social media provides the means that fans can actually communicate with their favorite cast members in real time, and that is really exciting for them. Social media provides a two-way street for communication rather than a one-sided one.”

In addition to their new social media hub, fans can look forward to a variety of upcoming applications, scheduled video chats, downloads, contests, and giveaways. Visit http://www.days45online.com daily to see updates and schedules.

About “Days of our Lives”
Celebrating its 45th year on the air in November, 2010, NBC’s “Days of our Lives” has garnered numerous Emmy Awards and nominations, as well as multiple Soap Opera Digest and People's Choice Awards. The show's success derives from its consistent commitment to excellence in writing and storytelling, the support of a diverse ensemble of performers, and an uncanny knack for anticipating viewer interests. “Days of our Lives” is produced by Corday Productions, Inc., in association with Sony Pictures Television.

About the Authors
Greg Meng is Senior Vice President of Corday Productions, Inc. and Executive in Charge of Production for “Days of our Lives”. He is co-author of the book “Cooking With ‘Days of our Lives.’”

Eddie Campbell has a Bachelor’s Degree from the USC Annenberg School of Communication and the USC School of Cinema in Television. His background is in art direction for film and television, creative direction, and graphic design.

About Corday Productions
Corday Productions, Inc., is an independent production company known for producing “Days of our Lives,” the daytime drama that appears Monday through Friday in the United States on the NBC Television Network. Since 1985, Ken Corday has been the President of Corday Productions and Executive Producer of “Days of our Lives,” overseeing the full-time, day-to-day running of the show. Under Ken Corday’s leadership, “Days of our Lives” has taken on daring storylines and won numerous awards for its writing, acting, and production quality. In addition to airing weekdays on the NBC network, “Days of our Lives” is broadcast weeknights via cable on SOAPnet and episodes are also offered via iTunes. “Days of our Lives” is distributed to international audiences in Canada, Europe, Africa, Australia, New Zealand, and the Middle East. Corday Productions is actively involved in developing innovative reality and scripted programs for broadcast and cable television and the next generation of television media.

About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP) is a division of Sony Pictures Entertainment (SPE). SPCP generates and extends the branding potential of individual films, film franchises, or television series through the development of licensed merchandise and retail promotion. It leverages opportunities worldwide that include, but are not limited to, clothing, toys, books, electronics, and collectibles.

About Sourcebooks:
Independent publisher Sourcebooks, in conjunction with Corday Productions, Inc., and Sony Pictures Consumer Products, are releasing Days of our Lives 45 Years: A Celebration in Photos (ISBN: 9781402243493; NOVEMBER 8, 2010; $29.99 U.S./$35.99 CAN/£19.99; Television; Hardcover) by Greg
For photography, product samples, and information please contact “it” Girl Public Relations on (310)-577-1122


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