BEAM Central Vacuum to be Featured in Builder Concept Home 2011

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A BEAM Serenity QS Central Vacuum System will be a key indoor air quality improvement in the KB Home Greenhouse: an Idea Home Created with Martha Stewart.

Using a BEAM Central Vacuum System has been proven to reduce allergy symptoms by up to 61%.

ACentral vacuum systems are an important component of green building because they completely remove contacted dust and allergens from the living area.”

A BEAM Serenity™ QS Central Vacuum System by Electrolux will be among the indoor environmental quality features of the KB Home GreenHouse™: An Idea Home Created with Martha Stewart that will be unveiled in January 2011 at the International Builders’ Show in Orlando, Florida.

In addition to the home design being influenced by Martha Stewart, one of the country’s leading lifestyle experts, the KB Home GreenHouse will demonstrate to consumers that this environmentally friendly home not only provides a healthy living environment, but also saves energy and water through the use of solar and thermal systems and by meeting EPA's WaterSense for new home specifications. It will be the first net-zero energy, single-family home in the Concept Home series produced by Builder magazine since 1998.

“Central vacuum systems are an important component of green building because they completely remove contacted dust and allergens from the living area,” says Larry Hartley, vice president of sales and marketing for BEAM. “We’re delighted to partner with Builder magazine, KB Home and Martha Stewart Living Omnimedia to enhance the quality of the indoor environment of the KB Home GreenHouse.”

“Teaming up with KB Home, one of country’s premier homebuilders, and incorporating Martha’s incomparable style and eye for functionality has been a fantastic experience,” said Boyce Thompson, editorial director for Builder magazine. “We’re always looking for new ways to showcase the latest and greatest in building technology and KB Home’s efficient designs and industry leadership in the field of green building have allowed us to do exactly that.”

The home will be open for tours beginning Wednesday, January 12, 2011 for attendees of the International Builders’ Show. In addition to live on-site tours, an online virtual tour will be available for those unable to make it to Orlando. To learn more about the Builder Concept Home 2011 and register to take a tour, visit

About Electrolux Central Vacuum Systems
Electrolux Central Vacuum Systems is the world’s leading producer and marketer of built-in central vacuums. The company’s BEAM, Electrolux and Eureka Central Vacuum Systems are sold in 50 countries around the world. Electrolux Central Vacuum Systems is a division of Electrolux Home Care Products North America. Visit

About BUILDER magazine
BUILDER magazine is the leading media brand for the housing industry. It reaches more than 114,000 industry professionals. This show home will be the 13th in the Builder Concept Home series, a fixture at the housing industry’s annual convention since 1998. BUILDER magazine is owned and produced by Hanley Wood. Visit
Hanley Wood, publisher of BUILDER is a leading business-to-business media company focused on the residential and commercial construction and design industries. The company produces magazines, Web sites, e-newsletters, exhibitions and conferences, custom marketing, data services and house plans. Visit

About KB Home
KB Home, one of the nation's premier homebuilders, has delivered over half a million quality homes for families since its founding in 1957. The Los Angeles-based company is distinguished by its Built to Order™ homebuilding approach that puts a custom home experience within reach of its customers at an affordable price. KB Home's award-winning home designs and communities meet the needs of first-time, move-up and active adult homebuyers. KB Home was named to FORTUNE® magazine's 2010 list of the World's Most Admired Companies for the sixth consecutive year, and ranked #1 for "Innovation" among homebuilders. The Company trades under the ticker symbol "KBH" and was the first homebuilder listed on the New York Stock Exchange. For more information about any of KB Home's new home communities, call 888-KB-HOMES or visit

About Martha Stewart Living Omnimedia
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn” and “Whatever with Alexis & Jennifer.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and website and his licensed kitchen and food products. For additional information about MSLO, visit


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Bill Brewer
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