Ontario County "Creative" Firms Merge; IC9design, Inc. Announces Acquisition of Creative Approaches, Inc.

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IC9design, Inc. has acquired Creative Approaches, Inc. The combined e-learning and internet development businesses will expand the breadth of services offered. These services include professional web-based design, development, maintenance and marketing support that is unmatched in the industry.

IC9design, Inc. announced the acquisition of the e-learning and internet development business of Creative Approaches, Inc. of Bloomfield, NY. The business will continue to operate under the name "Creative Approaches", as a division of IC9design.

Creative Approaches, Inc. will continue to operate its internet web hosting business, under its new corporate name, "CAI Hosting, Inc."

The combined e-learning and internet development businesses will be led by CEO Ian Caspersson. Travis Piper, Founder and President of Creative Approaches will remain in a consulting role as part of a multi-year agreement.

Both firms are already co-located in the same facility in Bloomfield. No personnel changes are anticipated.

The joining of the two staffs will expand the breadth of services the combined businesses can offer to both client lists. Creative Approaches has over 25 years of experience developing e-Learning and web-based projects for over 20 Fortune 500 firms. IC9design was founded in 2007 and, although it too has e-Learning experience and services, has been focusing on internet marketing solutions and creative website development.

According to Travis Piper, "Joining with IC9design will afford tremendous opportunities to our current and past clients. While we can develop a web site or application for a client and get it highly ranked on Google, IC9design does not only that, but also issues press releases, newsletters, and employs social media to drive even more traffic to the site to optimize the client's web marketing experience and brand recognition. Our technical expertise will add depth to IC9design's current technical base and our clients can benefit from the enhanced internet marketing offerings of the combined company. With our years in business and IC9design's internet marketing savvy, we will be able to offer web-based design, development, maintenance and marketing support that is unmatched in our industry. We look forward to augmenting the IC9design team and to the significant benefits this will offer to our collective clients. By combining our resources and personnel, we have strengthened the overall organization. Our objective is simple: improve the business and set the stage for growth."

Ian Caspersson commented: "This is a very exciting opportunity for IC9design. Our firms have worked together over the past couple of years on different projects. The opportunities that lie before us with this acquisition are countless. Creative Approaches will add significant competencies, marketing opportunities, and technical resources to IC9design. Creative Approaches has an excellent reputation and track record in the industry and by our working together, we intend to create a one-plus-one equals three scenario."

About IC9design, Inc.
IC9design provides creative website design, graphic design, and integrated marketing solutions to businesses interested in boosting their market presence online. The firm employs a series of strategic methods and technological resources to build an online marketing plan that can be analyzed, calculated, and improved on the fly.

IC9design is the perfect partner for any business needing a professional website development and internet marketing team to increase their success rate. Customers include Callfinity, Cornerstone Training Institute, Cornell Cooperative Exchange, Plant Designs, Glen Oak Country Club, RSVP, and many more. IC9Design's Web site is http://www.ic9design.com.

About Creative Approaches, Inc.
Creative Approaches is the senior vendor in the world in the e-Learning industry, having specialized in custom multimedia program development since 1983. The firm's first animated, narrated product was successfully launched on the Internet in 1996.

The firm's expertise is in using a variety of e-Learning and internet development tools to create both training and business solutions ranging from basic training programs and web sites to sophisticated e-Commerce and e-Business solutions and Learning Management Systems.

Clients include ADP, AT&T, Carrier, Eastman Kodak, Element K, IBM (U.S. and Canada), MCI, Northeast Utilities, Prudential, Sprint, Volvo, and Xerox, among many others throughout the U.S. and in Canada.

Creative Approaches Web site is http://www.creativeapproachesinc.com.

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Ian Caspersson
IC9design
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