Phoenix, AZ (PRWEB) October 25, 2010
BroadSoft Connections- Aastra, a leading company at the forefront of the enterprise communication market, today announced new services designed for resellers and service providers to simplify the mass deployment of Aastra SIP phones. Phones no longer have to be unpacked, configured, and repacked by the service provider before shipping to the customer. Aastra's Redirection and Configuration Services (RCS) delivers "touchless" deployment, allowing phones to be dropped shipped directly to the customer. The MAC address of the SIP phone is entered into Aastra's Global RCS server in advance of shipment. The customer simply plugs in the phone and, when booted up, it will be routed to its assigned server for configuration.
"Aastra continually strives to provide applications focused on delivering additional value for both our partners and customers," said John Drolet, Vice President of Sales, Indirect Channels and Carriers USA. "Aastra's RCS is a 'win-win' for both audiences - it simplifies deployment for our partners allowing them to be more responsive and deploy systems more quickly and with fewer errors, resulting in a better customer experience. We have already seen great interest from our partner community."
The Aastra RCS also provides capabilities for "soft" branding of the SIP phones, Web UI and SIP header. This capability improves brand recognition for service providers and allows them to provide customized Sales and Support links for easier access by their customers.
"Zultys has been using the Aastra RCS application to configure and soft-brand Aastra SIP Telephones for some time now and the savings and efficiencies it provides are great," said Neil Lichtman, Chairman & CEO of Zultys, Inc. "We are able to receive a generic Aastra SIP telephone and convert it to a Zultys-specific device in minutes, saving us time and effort. To date we have processed tens of thousands of devices without issue and we look forward to the continued use of the solution."
To learn more about Aastra RCS Services visit Aastra in Booth # 7 at BroadSoft Connections, or for more information visit http://www.aastrausa.com/rcs.
About Aastra USA
Aastra USA Inc. is the US business unit of Aastra Technologies Limited, a company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra's operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers IP telephony and Unified Communications solutions individually tailored to satisfy its customers' requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call center solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information on Aastra, visit our website at http://www.aastrausa.com.