Need An Excuse? Usability Counts Launches New iPhone App That Helps People Make Excuses

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Pick An Excuse, a brand spankin' new and free iPhone app, can help you find hilarious excuses to get out of any obligation. Need an excuse when you're in Vegas when you should be at work? We've got you covered!

Usability Counts, a User Experience and Social Media strategy consulting firm, launched a new free iPhone app Saturday, October 16—Pick An Excuse. This new app provides users worldwide with instant access to excuses and thousands of ways to escape obligations and awkward situations.

Available through the Apple iTunes store, the application features enhanced search options, allowing users to browse by category, keyword or by simply shaking their iPhones to find quality excuses for almost any situation. Users can also share excuses with their friends via text, email, Facebook and Twitter as well as comment on or rate each one.

“We all make excuses, why not have a little fun with them? We created Pick An Excuse to be an entertaining platform for people to interact with obligation and laugh at stress,” said Patrick Neeman, managing principal of Usability Counts. “The app gives users clever, and sometimes funny, excuses to either get out of a situation or commiserate over common obligations.”

Non-iPhone users can also browse and share excuses with their friends and check for updates for the release of Android and other Smartphone applications at The application will also be further optimized to fully take advantage of Social Media, and future versions of the app will have location-based services, so you’ll have excuses that are optimized for climate (“Sorry, I can’t come in – today’s a snow day!”).

Those in dire need can request custom excuses, submit their own, or share scenarios via the Pick An Excuse Facebook Fan Page:

The free application is now available for download on iTunes or at:

About Usability Counts
Usability Counts is a User Experience and Social Media strategy consulting firm based in San Francisco, California. To contact Usability Counts directly about Pick An Excuse or consulting services, you can reach the firm at info(at)pickanexcuse(dot)com or info(at)usabilitycounts(dot)com.

Media Contact:
Alyse Speyer
(415) 729-5470

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