Innovation is Alive and Well in America: Yet Another Davison Invention is Launched into the Marketplace on QVC

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A new type of bakeware invented by the team from Davison has a great debut during “Cooking on Q Day,” QVC’s biggest cooking event of the year.

Surprise Filled Cupcake Pan

"Here is another idea that will cause a lot of excitement in the cooking industry," said George Davison, founder and CEO. "Just when you thought a baking pan could never be innovated, our team reshapes an industry with innovation once again."

The Surprise Filled Cupcake Pan, an innovative baking pan invented by Davison, had a great showing as it hit the market during QVC’s much anticipated cooking event, “Cooking on Q Day.”

The pan, which makes it easy to create a variety of surprise-filled cupcakes and muffins, was featured in the popular "In the Kitchen with David" segment on QVC. Like many other new kitchen products created by Davison, the bakeware garnered a lot of attention, selling more than 3,000 units in just the first few minutes! The new pan has posts in the bottom of each tin, so candies and treats can be baked inside cupcakes and muffins, adding a burst of flavor.

The concept originated during a brainstorming session in Inventionland. Once the idea was built and tested, Extraordinary Home Products, a division of Focus Products Group, found it to be remarkable, so the corporation is producing an entire line of pans based on the concept. The product also will be shown at the 2011 International Housewares Show.

The Davison team has already had considerable success with new inventions on QVC, the top-ranked home shopping network. Last year alone, the Meatball Baker sold out several times and the Party on the Go had a great showing as a Today's Special Value. Both products were developed for inventor clients.

"Here is another idea that will cause a lot of excitement in the cooking industry," said George Davison, founder and CEO. "Just when you thought a baking pan could never be innovated, our team reshapes an industry with innovation once again. I'm very proud of our entire team for bringing excitement to bakers everywhere."

Surprisingly, the inspiration that led to the idea for the pan originated with the old flexible Gumby toys, which were manufactured by pouring the rubber around a post.

"This is another example of twisting an old manufacturing technique into a totally different industry to breathe new innovation into it," said Davison's VP of Design.

Davison's design engineer tested the sample and made cupcakes with various fillings, including mini peanut butter cups, caramels and cherries; he got delicious results. The design manager on the project was not disappointed when the latest Davison product was launched over the airwaves.

"It was great to see it on QVC, and to see that it did so well," he said.

Mr. Davison knows who the first customer was: "I think my mom was the first one to buy a pan so she can make surprise-filled cupcakes for her grandkids! Families everywhere will now be able to delight their loved ones with cupcakes with candy surprises inside."

Ideas that were made into products by Davison have sold in stores across the U.S., including Target, Bed Bath & Beyond, Walmart, Home Depot, Sears, K-Mart, JC Penney, Jo-Ann Stores, FAO Schwarz, Cabela's, Dick's Sporting Goods, and many more. For more information, go to http://www.davison.com.

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Peggy Conrad

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