Independent Rock-Star Roastery Barefoot Coffee, Celebrates 7 Years With Two New Coffee Bars...and Free Unlimited Coffee

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To celebrate their 7th anniversary, Hometown Hero Barefoot Coffee, is opening two new coffee bars in San Jose. The first new opening will be the 'Roll Up Bar' at 76 Sunol and the other will be at 37 S. 1st Street, inside the Good Karma Cafe. In addition, they'll be offering complimentary coffee at all three locations on Saturday, September 23rd. The free coffee will be unlimited -- customers can order their coffee of choice...and as much of it as they want.

“We’re doing our best to keep things weird,” said Owner/Catador Andy Newbom. “We’ve been crazy since opening in 2003 and in fact, I think it’s been that craziness that has kept us going…and customers coming.”

Barefoot Coffee, one of the first Bay Area roasters to consider the delightfully addictive brown bean as culinary art, is celebrating its 7th anniversary by offering FREE coffee all day on Saturday, October 23, and introducing two new coffee bars: The Barefoot Karma Bar and the Barefoot Roll Up Bar.

Contrary to what some might think, the Barefoot Karma Bar will be offering hand-made coffees rather than ‘good karma.’ The name for this new coffee bar was inspired by its location, which is inside of the Good Karma Vegan café on 37 S. 1st Street in downtown San Jose, and will be offering a full Barefoot coffee and espresso menu. Starting Friday, October 22, the Barefoot Karma Bar will be open Monday through Friday, 8am to 4pm with weekends soon to follow.

The new Roll Up Bar, Barefoot’s second new location, will be housed in an unexpected spot that will undoubtedly offer the freshest coffee possible. By literally rolling up the doors of their roastery, Barefoot has transformed a portion of their eco-conscious facility, accommodating its admirers in an industrialized fashion, directly from its roastery. Starting Friday, October 22, Barefoot baristas will be serving hand-poured coffee at its rawest form, absent of cream or sugar, from 7am to 3pm, Monday through Friday. Barefoot beans, merchandise, grinders and Hario drippers will also be available at the 76 Sunol location in downtown San Jose.

They’re not stopping here. In the spring of 2011, Barefoot is expecting to open its fourth, full-fledged, stand alone bar at the much-anticipated San Pedro Market Square. Surrounding the historic Peralta Adobe, San Jose’s oldest building, this public market will house a number of artisan farmers, confectioners and restaurants with Barefoot as a cornerstone tenant.

Barefoot started out by focusing solely on sourcing quality beans and roasting and has retained its commitment, first, to the flavor of their coffee. Not unlike wine, or any other culinary ingredient, coffee can deliver flavors and aromas other than ‘coffee.’ The best and most flavorful coffee starts with impeccably produced coffee beans. Elements such as ‘shade grown’ and ‘organic’ are expected; it’s intricacies such as elevation and terroir, bean production and roasting patterns that truly retain a coffee’s authenticity.

Barefoot coffee purchases their beans, following a self-prescribed Direct Trade program, with independent farmers in El Salvador, Guatemala, Brazil, Costa Rica and Ethiopia. Long term relationships with the growers are paramount within Barefoot’s philosophy and ensure that customers are ‘buying local’ in a vicarious fashion.

In addition to the new Roll Up and Karma Bars, Barefoot also has a newly remodeled coffee bar in Santa Clara, at 5237 Stevens Creek Blvd. Coffee can also be purchased online at barefootcoffee.com and current updates can be found through their Facebook Fan Page. For more information on the new coffee bars, associated promotions or anniversary festivities, please visit http://www.barefootcoffee.com/7years/.

About Barefoot Coffee:

Barefoot Coffee Works is an artisan roasting and brewing company with deep roots in masterful – and sustainable – operations, all with a casual presence. Behind each cup of coffee is a minimum of 30 steps that Barefoot consciously approaches with devoted attention. For Barefoot, finding the best possible beans means an ideal terroir as well as a long-term commitment with growers. Impeccable growing, picking and processing of the coffee is shared in each long distance relationship from Ethiopia to Guatemala. Dedicated employees live the world of roasting and brewing. They are edgy alchemists in the science of temperature, detail and time, ensuring consistency and smoothness with every cup that’s delicately delivered to each coffee worshipper.

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Dawn Shalhoup

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