Aastra and Benbria Collaborate to Deliver Intelligent Notification Solution

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Benbria BlazeCast™ is a first-of-its-kind multi-modal notification system that enables organizations to improve business operational agility by automating and accelerating communication among its employees, customers and targeted groups. BlazeCast empowers organizations with accountability, actionability, and escalation by enabling faster delivery of vital information and response to critical issues.

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We are enabling organizations to improve their business operational processes and response times to critical issues by automating and accelerating the delivery of vital information to key stakeholders.

Benbria, a leading provider of intelligent notification solutions, and Aastra USA, a leading company at the forefront of the enterprise communication market, today announced an integrated cross-media notification solution. Leveraging the latest IP and web technologies, the joint solution intuitively unifies diverse communication mediums into a streamlined and automated notification strategy, enabling the timely delivery of information, alerts and updates to large and targeted groups of people, in both business operational and emergency situations.

Benbria BlazeCast™ is a first-of-its-kind multi-modal notification system that enables organizations to improve business operational agility by automating and accelerating communication among its employees, customers and targeted groups. Integrated with Aastra’s award-winning Clearspan® Unified Communications solution and Aastra SIP phones, the joint solution offers a streamlined and unified notification strategy by delivering voice and text alerts to mobile, IP phone, SMS, PCs, and more. BlazeCast empowers organizations with accountability, actionability, and escalation by enabling faster delivery of vital information and response to critical issues through cross-media communications. In addition to its multi-modal differentiation, Benbria offers the industry’s first and only intelligent notification system which improves brand loyalty, increases customer satisfaction, lowers response times and provides accountability through cross-media active message acknowledgements.

“We're delighted to work with Benbria to deliver intelligent notification solutions that our joint customers can leverage in their unified communications environments," said Tim Whittington, Executive Vice President and General Manager, Aastra USA, Inc. "Through our companies' collaboration, we are enabling organizations to improve their business operational processes and response times to critical issues by automating and accelerating the delivery of vital information to key stakeholders.”

“Aastra and Benbria have a great track record of helping global organizations improve their business with unified communications,” said Andrea Baptiste, CEO, Benbria. “Together, our integrated technology enables organizations to remain competitive, improve brand loyalty and adapt to changing conditions through streamlined operations and automated communications with supply chains, employees and customers.”

About Aastra USA

Aastra USA Inc. is the US business unit of Aastra Technologies Limited, a company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra’s operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers IP telephony and Unified Communications solutions individually tailored to satisfy its customers’ requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call center solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information, visit our website at http://www.aastrausa.com.

About Benbria

Benbria, a leading provider of intelligent notification solutions, delivers a first-of-its-kind multi-modal notification system that enables organizations to automate and accelerate communications to employees, customers, and targeted groups of people. Benbria BlazeCast™ offers a streamlined and unified notification strategy by delivering voice and text alerts to mobile, IP phone, SMS, PCs, and more. BlazeCast empowers organizations with accountability, actionability and escalation by enabling faster delivery of vital information and response to critical issues through cross-media communications. Headquartered in Ottawa, Canada, Benbria has customers in education, government, retail and industry. Please visit http://www.benbria.com for more information.

Media contact:

Benbria, Inc.
Alicia Liu
T: +1.613.271.5970 ext 1103
E: alicia(dot)liu(at)benbria(dot)com

Aastra USA, Inc.
Robyn Thompson
T: +1.469.365.3249
E: pr(at)aastrausa(dot)com

Benbria, Benbria logo and BlazeCast are trademarks of Benbria Corporation.
All other trademarks are the property of their respective owners.

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Tony Busa
Benbria
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