They are your potential customers after all, so it could be a wise investment to sponsor your local football team, or become the treasurer for the local school.
(PRWeb UK) October 24, 2010
Many small business owners are becoming increasingly aware of the need to present a positive ‘face’ to their customers and the outside world. With the advent of the web, and social networking sites such as Twitter and Facebook, many SME’s are finding that the need to manage their own PR is becoming a necessity rather than a luxury.
Ben and Jerry’s ice cream are leading the way when it comes to showing us how big businesses promote social responsibility, covering all things from greenhouse gasses, fair-trade chocolate, recycling, packaging, and climate change.
But social responsibility is not just the preserve of multi-national corporations, promoting your business at a local level does not just improve your companies credibility, in can also raise public awareness of your company and have a major impact on sales too.
OfficeShopping.co.uk, office stationery supplier based in Suffolk, is paving the way with the following initiatives. Kris Hemsley explains more:
Investing in people.
“Word of mouth is the best sales technique, so invest in your staff, encourage their development, make them feel positive and believe in the service or goods you sell. They will in turn repay you with their loyalty and promote the great company they work for and believe in.”
“Any freelancer or small business owner knows that bad news spreads quicker than good news. Your reputation is your business, so it’s vital to maintain an open and honest relationship with your valued customers. Building your clients trust takes time, money and effort, and long term business partnerships are more rewarding too.”
Supporting local communities.
“They are your potential customers after all, so it could be a wise investment to sponsor your local football team, or become the treasurer for the local school. “
“Wherever possible, reduce your impact on the environment. Use recycled or ‘green’ products, limit the amount of waste you produce, and recycle where you can.”
Reducing energy consumption.
“Switch off lights when you leave, work out delivery routes so you useless fuel miles, and reduce the amount of packaging you use. Your customers will recognise that you care about the environment, plus it will also help to reduce your costs too.”
http://www.OfficeShopping.co.uk is a UK online office stationery supplier based in Suffolk. They stock over 20,000 office stationery essentials to homes and businesses across the UK and offer free, next day delivery.
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