The Business of Wedding Photography: A Two-Day Business Basics Workshop
Atlanta (Vocus) October 25, 2010
Beautiful images are only half the story for successful wedding photographers, who also have to be savvy entrepreneurs. It’s often the profits, not the pretty pictures that prove elusive. Professional Photographers of America (PPA) offers a solution in the form of a new, two-day workshop, designed for wedding photographers and based on its industry-leading Studio Management Services (SMS) business curriculum for professional photographers. “The Business of Wedding Photography: A Two-Day Business Basics Workshop” will be held January 13-14, 2011, in San Antonio, Texas.
“Weddings are a very popular niche for photography newcomers, but it’s hard to make a profit without the proper foundation in financial management,” says Scott Kurkian, PPA’s chief financial officer and founder of SMS, PPA’s business and financial management practice for photographers. “This workshop will cover all of the key subjects critical to establishing a financially profitable studio, and it will frame those topics in the context of wedding photography, which has quite a different business model than other photographic specialties.”
Taught by successful wedding photographers and studio owners Jennifer Roggi of Stephen Charles Photography and Todd Reichman of Reichman Photography, all the information provided will address a wedding photographer’s specific needs. Attendees will receive in-depth instruction on the legal and financial aspects of incorporating a business, taxes, profitably packaging and pricing products, marketing fundamentals, bookkeeping fundamentals, managerial accounting principles, the basics of the wedding photography sales cycle and how to most efficiently work with clients.
Based on the traditional SMS curriculum, “The Business of Wedding Photography” class draws heavily on the industry’s only comprehensive financial analysis and benchmark survey and incorporates best practices from hundreds of successful photography studios. “I love teaching other people what saved my business,” says Roggi.
“The vast majority of our SMS clients have never prepared a plan or budget for their business, so most benefit financially by going through our process," adds Kurkian. "We've seen studios on the brink of bankruptcy turn themselves around and become highly profitable in a matter of months, once they get control of their numbers and implement a sound financial plan.”
Geared to those who are just getting started in photography or moving from part- to full-time photography, “The Business of Wedding Photography” will be part of the pre-convention programs during Imaging USA, PPA’s annual convention and trade show for professional photographers. Participation in this class and other SMS workshops are limited to PPA members, but non-member photographers may join the organization and receive registration to Imaging USA in San Antonio for free. (There is an additional fee for “The Business of Wedding Photography” two-day workshop.)
Professional Photographers of America (PPA), an international nonprofit association for professional photographers since 1880, exists to assist its 22,000 members with unparalleled protection, education and resources to ensure their continued success in the photographic industry. Members look to PPA for a vibrant and interactive community, for unique benefits like the Indemnification Trust, and for a full-time copyright and government affairs staff, an advocate for their rights. For more information, visit http://www.ppa.com or call 800.786.6277.