Benbria to Demonstrate Intelligent Notification Solution at BroadSoft Connections 2010

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Benbria BlazeCast™ is a first-of-its-kind multi-modal notification system that enables organizations to improve business operational agility by automating and accelerating communication among its employees, customers and targeted groups. BlazeCast empowers organizations with accountability, actionability, and escalation by enabling faster delivery of vital information and response to critical issues through cross-media communications.

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Offering an integrated solution that spans voice, data and next-generation applications delivers an attractive business case for organizations needing to improve critical communications, accountability, and response times.

Benbria, a leading provider of intelligent notification solutions and the official SMS alerts provider at BroadSoft Connections 2010, together with BroadSoft -- the leading global provider of IP-based communications services, and Polycom -- a global leader in unified communications -- will demonstrate the power of cross-media intelligent notification at BroadSoft Connections 2010.

Benbria BlazeCast™ is a first-of-its-kind multi-modal notification system that enables organizations to improve business operational agility by automating and accelerating communication among its employees, customers and targeted groups. Integrated with the largest range of leading IP communications systems and devices, BlazeCast offers a streamlined and unified notification strategy by delivering voice and text alerts to mobile, IP phone, SMS, PCs, and more. BlazeCast empowers organizations with accountability, actionability, and escalation by enabling faster delivery of vital information and response to critical issues through cross-media communications. In addition to its multi-modal differentiation, Benbria offers the industry’s first and only intelligent notification system which improves brand loyalty, increases customer satisfaction, lowers response times and provides accountability through cross-media active message acknowledgments.

“The Benbria application leverages Polycom’s range of desktop and wireless voice solutions, including the Polycom VVX 1500 business media phones and the recently announced SpectraLink 8400 wireless handsets, to enable organizations like large retail stores and manufacturing teams to effectively notify and communicate mission-critical information with their employees, supply chain, and customers in a cohesive manner,” said Ben Guderian, vice president of solutions and ecosystem, Polycom.

“We believe that by partnering with Benbria and Polycom, we can meet a growing demand from organizations to reduce operational costs and improve service through effective notification and communication,” said Leslie Ferry, vice president, marketing, BroadSoft. "BroadSoft’s goal is to continue to expand its business relationships to further enhance the capabilities and benefits of BroadWorks for our customers, enabling them to effectively address the market’s desire for new, innovative communications options.”

“We see growing interest from our customers to deliver integrated notification and communications solutions with best of breed partners,” said Andrea Baptiste, CEO, Benbria. "Offering an integrated solution that spans voice, data and next-generation applications delivers an attractive business case for organizations needing to improve critical communications, accountability, and response times.”

Visit Benbria at BroadSoft Connections booth 20 and learn how BlazeCast is enabling retail and corporate organizations to streamline business operational processes and respond to critical issues faster using voice and text alerts to a wide range of devices.

About Benbria

Benbria, a leading provider of intelligent notification solutions, delivers a first-of-its-kind multi-modal notification system that enables organizations to automate and accelerate communications to employees, customers, and targeted groups of people. Benbria BlazeCast™ offers a streamlined and unified notification strategy by delivering voice and text alerts to mobile, IP phone, SMS, PCs, and more. BlazeCast empowers organizations with accountability, actionability and escalation by enabling faster delivery of vital information and response to critical issues through cross-media communications. Headquartered in Ottawa, Canada, Benbria has customers in education, government, retail and industry. Please visit http://www.benbria.com for more information.

Media contact:
Alicia Liu
T: +1 613 271 5970 ext 1103
E: alicia(dot)liu(at)benbria(dot)com

Benbria and logo are trademarks of Benbria Corporation.
All other trademarks are the property of their respective owners.

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Tony Busa
Benbria
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