ezprints Supports Photo Industry Partners with Hundreds of New Holiday Design Templates

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In preparation for the 2010 holiday season, ezprints, Inc. has launched hundreds of new design templates across several products for its partners – some of the largest names in the personalized photo products arena. The wider selection of designs is expected to appeal to a larger customer base leading to greater sales conversions for ezprints’ partners using the deployed configurator, ezp Builder.

“The ezprints team has got their finger on the pulse of personalized products and understands exactly what customers look for...." Jessica Bartell, Lifetouch Preschool Portraits

For over a decade, ezprints has been helping some of the country’s most popular brands create personalized photo products for their customers. The market value of the photo publishing industry has grown steadily over the past few years and according to PMA Market Research is estimated to reach nearly $1.4 billion in 2010. Personalized products like photo cards, photo books and calendars constitute a substantial chunk of this market. ezprints helps partners serve this growing demand with its vast array of design and photo product offerings. “Our goal is to enable partners to meet the increasing demand for personalized content in home décor, wedding, gifts and other areas. Customers expect innovative designs paired with personalization opportunities and we help our partners deliver without having to invest in technology,” says Jody Kalmbach, Vice President, Product Development at ezprints.

Holiday Templates – Partners Enjoy Variety Plus Quality
ezprints’ 2010 Holiday template library includes original ‘Christmas’, ‘Hanukkah’, ‘Holidays’ and ‘New Year’s’ designs available exclusively to partners using the ezp Builder technology. Customers can then personalize their chosen templates with photos and text. Designs range from classic to contemporary and feature a number of vintage, traditional and modern themes. The catalog includes dozens of new holiday-themed address labels, envelope seals and gift tags which will help customers wrap up holiday shopping in one place.

New Templates Year-round
As part of an ongoing investment on behalf of its partners, ezprints updates the design library and product catalog throughout the year with templates for upcoming occasions, holidays and seasonal themes. ezprints’ commitment to partners doesn’t end there though. Constantly monitoring what works and creating new offerings that exceed customer expectations is part of the ezprints promise. “The ezprints team has got their finger on the pulse of personalized products and understands exactly what customers look for. By using their design library within the ezp Builder, we’re able to offer customers the wide choice and ease of personalization they’ve come to expect,” says Jessica Bartell, Senior Marketing Manager at Lifetouch Preschool Portraits.

Within the span of a year, the number of unique designs ezprints made available to partners grew by 240% and total templates offered increased by 550%. If these numbers are any indication, it’s clear that ezprints’ commitment to printing perfection is matched only by the company’s passion for product personalization.

About us
ezprints, inc., located in Norcross, Georgia, has been helping make products more personal since 1998. A leader in offering printing and press product solutions to some of the largest names, most popular brands and professional photographers in the country, ezprints is recognized for its superior quality, color reproduction, innovation and service. ezprints, inc. recognizes that no two businesses or individuals are the same and offers a wide variety of printing formats, mediums and products to suit every need. From fine art prints and home décor products to photo gifts and professional grade prints, ezprints is committed to offering products that continue to bring more personalization opportunities to its partners. For more information and a complete catalog of products and services, please visit http://www.ezpservices.com.

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Evan Kramer
ezprints
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