Today's audience enjoys media that is socially connected
San Francisco, Calif., and Cambridge, Mass. (Vocus) October 25, 2010
Premier Retail Networks, Inc. (PRN), a global leader in digital place-based media services, and LocaModa, a place-based social media company, today announced an agreement to deliver cross-channel social media on PRN’s Checkout TV® Network in supermarkets.
PRN and LocaModa will jointly develop a suite of cross-channel ad units (advertising opportunities) designed to enhance customer engagement at checkout by integrating mobile and Web with digital place-based media. PRN’s advertising solutions now include the ability to display filtered, localized social media components with curated user-influenced content and trending topics collected via mobile texts, Twitter and Facebook. The new place-based ad units are measurable and connect PRN’s Checkout TV® Network to mobile phones and social networks.
“Today’s audience enjoys media that is socially connected,” said Cathy Stauffer, PRN executive vice president, market development. “LocaModa’s platform helps us create a dialogue between our advertisers and consumers through content displayed on Checkout TV® Network screens in supermarkets that can be continued on other platforms, helping to contribute to even deeper brand engagement.”
“For thousands of years we’ve been communicating with whatever tools we have at our disposal,” said LocaModa CEO Stephen Randall. “Today, much of our sociability happens across multiple screens. PRN’s Checkout TV® Network provides a new and untapped entry point to a social message’s path from brand to consumer.”
As an example of the offering, PRN Checkout TV® Network social media ad units could be configured to display the most important shopping items according to local customers’ comments. Audiences can participate via mobile phones, Facebook, Twitter or brand Web sites, and see aggregated results on the Checkout TV® Network screens as well as online. The same template could be used to display essential items for vacations, holidays, barbecues, etc. PRN’s Checkout® Network delivers more than 51 million commercial viewers across 950 supermarkets. For more information about PRN Checkout® Network social media ad units, contact firstname.lastname@example.org.
About Premier Retail Networks, Inc.
Premier Retail Networks, Inc. (PRN) provides digital place-based media services that enable retailers and marketers to reach consumers in more than 10,000 locations in the U.S. and Mexico. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, Carrefour, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico. Through advertising sales relationships with Retail Entertainment Design and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry’s Marketplace retail stores, and in a number of leading quick service restaurants. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
LocaModa is a place-based social media company, dedicated to helping locations engage customers and brands engage audiences. The company was founded on the vision that place-based networks, advertisers and venues will need to leverage the web for frictionless media, connectivity to customers, cross channel audiences and measurability. LocaModa enables networks and venues reaching over 100,000,000 people every month in cafes, bars, restaurants, colleges, high-traffic public spaces and at major events.
LocaModa is a privately held company headquartered in Cambridge, MA