Crowdsourcing, not Crowding Our Market

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The Impact of the Crowdsourcing Logo Design Business Model on Traditional Competitors.

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Crowdsourcing is in its honeymoon period experiencing unprecedented press and search engine rankings

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Australian Online Logo Design Company Impact Logos sees the rise of crowdsourcing companies like 99 Designs and others actually increasing the quality of designs and in general improving the lot for serious business logo design competitors.

Editor at Impact Logos Paul Gonzales explains “The advent of the 99 dollar logo was a much bigger worry for the logo industry than is the new craze for 99 logo designs through logo competitions. At least with crowdsourcing quality dominates over price.” Typical prize money averages $250.00USD in logo competitions versus the previous low cost models that averaged $50.00 per logo.

Crowdsourcing is in its honeymoon period experiencing unprecedented press and search engine rankings.

“Despite the popularity of logo competitions we do continue to see traditional time poor business clients choosing full service firms over crowdsourcing and we expect this to continue to rise as some of the shortcomings become apparent.”

Paul explains “Clients like the choice and quality of competitions but the more traditional clients in particular want service and most importantly revision rounds. They don’t want to take the risk of being left with a logo they can’t revise.”

Even though competition has certainly increased and market share lost Paul Gonzales believes this new craze can only be good for the industry. “Yes we see this as good competition rather than bad as we believe this model will ultimately improve design standards which is so sorely needed these days.”

The future of logo design remains dynamic in every sense of the word with ever changing business models and new players in the market. Impact Logos provides Logo Design services in the traditional b2b business model. Visit for more information.


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Lara Johnson
Impact Logos
+61 7 3835 9573
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