AdMob Deploys FileTek StorHouse as Critical Customer Transaction Retention Platform

FileTek, Inc., a leading global provider of large-scale data management and information governance solutions, today announced that AdMob recently purchased a FileTek StorHouse data management solution. The solution will manage database files that contain essential web traffic information for customer web advertising campaigns as AdMob serves billions of targeted ads each month to consumers who browse the mobile web.

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AdMob's forward-thinking, leading-edge technology is dedicated to the growth and evolution of the mobile Internet

Rockville, MD (Vocus) October 26, 2010

FileTek, Inc., a leading global provider of large-scale data management and information governance solutions, today announced that AdMob recently purchased a FileTek StorHouse® data management solution. The solution will manage database files that contain essential web traffic information for customer web advertising campaigns as AdMob serves billions of targeted ads each month to consumers who browse the mobile web.

“AdMob’s forward-thinking, leading-edge technology is dedicated to the growth and evolution of the mobile Internet,” commented Prasana Lynegar of AdMob. “To meet the unique requirements of mobile users, we have historically embraced only Open Source software and a sophisticated ad management platform written by our own talented developers. However, when searching for a way to lower storage and storage management costs for the long-term; provide safe, secure, and easily accessible database backups; and store data from various sources and business purposes in a single system, we recognized the business value and ROI that StorHouse brings to the marketplace.”

FileTek StorHouse is a unique storage virtualization platform that can archive and retrieve massive amounts of both structured and unstructured information to and from a wide variety of storage devices. For traditional file-base applications, StorHouse presents an industry-standard NFS/NTFS/CIFS file system interface layer to archive and retrieve any format of unstructured data without the need for application modifications. StorHouse archives can grow to billions of files with no performance degradation by using a unique, patented relational method for storing/indexing file metadata. Unlike legacy HSM systems, the number of stored files is never subject to individual file system constraints. Data remains highly accessible from a blended hierarchy of alternative and traditional storage media.

AdMob chose StorHouse over traditional backup applications because the system provides an innovative, native file format approach. In contrast, other backup methods store data in compressed, highly proprietary formats and require users to repair/format devices and restore content before it can be used. This restoration can literally take days-to-weeks to perform, causing retrieval delays and costly system downtime. With StorHouse, users have complete access to the entire contents of the virtual storage environment, which can include petabytes of information. Because StorHouse enables real-time access to individual files in their native format, it eliminates the need for traditional restore processing.

“AdMob has an energetic, successful network with an ever-increasing customer base. More business means a growing volume of transaction database information to back up and secure,” remarked Chuck Whinney, the FileTek General Manager for StorHouse. “StorHouse is the perfect backup solution because it lowers the cost to store and manage large data volumes, ensures data integrity, facilitates data access, scales to petabytes and beyond to support future growth, and remains media/hardware agnostic.”

About FileTek
FileTek, Inc. is a premier provider of large-scale data management and information governance solutions, enabling organizations, worldwide and across multiple industry segments, to efficiently manage, rapidly access, and effectively govern their ever-growing volume of enterprise data. Since 1984, FileTek has provided comprehensive, award-winning solutions to companies, prestigious educational institutions, scientific and government agencies worldwide. From our patented and innovative StorHouse high-volume data management solutions to our Trusted Edge® information classification and management software, FileTek maintains a steady focus: enhancing and automating information lifecycle management and data preservation processes for all categories and volumes of data.

FileTek is headquartered at 9400 Key West Avenue, Rockville, MD 20850. Telephone: 301-251-0600. Fax: 301-251-1990. The FileTek international headquarters, FileTek Ltd, is located at One Northumberland Ave., London WC2N 5BW. Telephone: +44 (0) 207 872 5583. Fax: +44 (0) 207 753 2829. The company also has offices across North America. To learn more about FileTek, visit: http://www.filetek.com.

About AdMob
Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites and apps. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 160 countries. AdMob was acquired by Google in 2010.

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