Richard Day Research Selects Confirmit for Telephone Research

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Adds Confirmit CATI to Web Platform for Flexible Telephone and Online Surveys

Confirmit has already proven to be a very flexible survey tool for us. Adding the Confirmit CATI module opens up many new features that will improve our telephone interviewing capabilities and our productivity across telephone surveys.

Independent market research firm Richard Day Research has selected Confirmit’s CATI solution to support its telephone research activities. The deal extends Confirmit’s role at Richard Day Research, where the platform is already used for all of the agency’s Web interviewing and reporting activities.

Richard Day Research chose Confirmit CATI because of its wide range of functionality and flexibility, and its ability to automate and manage ‘high touch’ samples and interviews. It will use the integrated Confirmit Web and CATI platform for a wide range of surveys, from small-scale public telephone interviews to large online panel surveys.

Richard Day, CEO of Richard Day Research, explains: “Confirmit has already proven to be a very flexible survey tool for us. Adding the Confirmit CATI module opens up many new features that will improve our telephone interviewing capabilities and our productivity across telephone surveys. Our interviewers no longer need to switch between a different CATI program and Confirmit, which in itself provides great time and efficiency savings.”

Richard Day Research is a specialist agency that prides itself on providing clients with insight for communications campaigns, problem identification, problem-solving, and forecasting. Its choice of Confirmit for an integrated web and telephone platform approach supports its focus on providing the best level of service and high quality, meaningful results to customers.

Day concludes: “We wanted to integrate our telephone survey activities with the other processes we have in place to provide a seamless service and to maximise our efficiency. The functionality of Confirmit allows us to do exactly this, and, what’s more, Confirmit excels at making user-friendly interfaces that allow our survey programmers, supervisors, and interviewers to complete their tasks quickly and efficiently.”

About Confirmit
Confirmit is the world’s leading SaaS vendor for Customer Feedback, Employee Feedback, and Market Research applications. The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec, Virgin Media, and Wells Fargo. Visit http://www.confirmit.com for more information.

Contacts
Confirmit: Gary Schwartz, SVP Marketing: +1 908 208 2136
Confirmit: Pat Molloy, Chief Strategy Officer: +44 (0)1483 300 100
EMEA PR Contacts, Indigo River: Andrea Burton +44 (0)1985 850320 / Melanie Oxford +44 (0)7515 632065
US PR Contacts, Hart Boillot: Perrin McCormick +1 781 893 0053

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Gary Schwartz
Confirmit
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