The competition also coincided with Caroline Wozniacki's success in becoming the WTA world no.1 at the championships in Japan, so it was great to be able tie this into the competition too.
London, UK (PRWEB) October 27, 2010
Sony Ericsson has revealed that the recent competition to win an Xperia™ X10 mini on the Sony Ericsson Facebook fan page has been its most successful to date.
The competition, which tied in with Sony Ericsson's partnership with the Women's Tennis Association, asked fans a WTA related question. Having answered the question correctly, users were then entered into the running for the coveted prize.
This was the first time that and Xperia™ X10 mini had been made available in a Sony Ericsson Facebook page competition, a factor which generated a great deal of excitement around both the competition and the handset up for grabs. Running on the acclaimed Android operating system, the miniature touchscreen phone is already a firm favourite within the Sony Ericsson Facebook community.
Ben Padley, Head of Digital and CRM at Sony Ericsson, said: "The latest competition, which offered our fans on Facebook the rare opportunity to win a brand new Xperia™ X10 mini, was highly successful. Combining the cross promotion with the WTA, and the first competition to feature a Xperia™ X10 mini was a great way to showcase the handset and highlight its many attributes to Sony Ericsson fans.
"The competition also coincided with Caroline Wozniacki's success in becoming the WTA world no.1 at the championships in Japan, so it was great to be able tie this into the competition too."
Fans of Sony Ericsson's products and services can also get all of the latest news and information directly from the brand via both the Sony Ericsson Twitter feed and the Sony Ericsson YouTube channel.
Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.
For more information regarding Sony Ericsson and the Xperia™ X10 mini pro, please visit http://www.sonyericsson.com.