Integrated marketing and demand creation programs deployed with the right balance of dialogue-based, digital-based and data-based services are key to the success of all B2B companies.
Phoenix, AZ (PRWEB) October 27, 2010
Televerde, an outsourced provider of integrated demand creation solutions for B2B companies, has earned prestigious certifications from SiriusDecisions Learning, the world's leading source for B2B sales and marketing best-practice research.
A cross-functional group comprised of 10 leaders from throughout Televerde has earned SiriusDecisions’ “Foundations for Best Practices in Demand Creation” certification. The leaders oversee the company’s Marketing, Sales, Data Services, Reporting, Operations, and Organizational Development functions. The insight they acquired from the certification program is being cascaded throughout all of Televerde’s business units, competency centers and teams of more than 250 market specialists who are directly involved in assisting the company’s clients with their go-to-market plans and demand creation programs.
The Foundations certification provides Televerde’s staff with a comprehensive understanding of the six foundational concepts required for any marketer or sales professional who impacts demand creation. The Foundations course includes core concepts from SiriusDecisions including: Demand Type, Relative Targeting, Lead Taxonomy, Buying Cycle, Portfolio Marketing, and Demand Waterfall.
“Being amongst some of the first organizations whose staff have received these certifications from SiriusDecisions, and the first outsourced B2B demand creation agency based in the U.S. to receive it, clearly reflects our commitment to implementing best practices for our clients,” says Donna Kent, Televerde’s Senior Vice President of Global Sales, Marketing & Services.
“The fact that we’ve exposed a cross-functional leadership team to this high level of education and tasked them with sharing the knowledge throughout our organization and our client base,” adds Kent, “means that these practices will have a far-reaching and accelerated impact. As a result of sharing the knowledge and applying it directly and immediately to our clients’ integrated demand creation programs means that our clients will derive accelerated and improved results from their marketing programs.”
“Integrated marketing and demand creation programs deployed with the right balance of dialogue-based, digital-based and data-based services are key to the success of all B2B companies,” says James H. Hooker, Televerde’s President and CEO. “At the end of the day, what matters to the CEO and sales and marketing leadership is closing more net new business opportunities. To accomplish that, better alignment is needed between sales and marketing and rich enhancements need to be made to demand creation engines,” he explains. “Our certifications are enablers for this to take place.”
“From the first day Televerde was started, we’ve vowed to lead the marketplace and create new paradigms for thinking about demand creation,” says Hooker. ”Granting these SiriusDecisions certifications to Televerde validates many of the foundational ideas and concepts we’ve been speaking with our clients about and engineering into their programs for a long time. This helps to move us and the profession in general forward to a place that allows for the concept of outsourced integration of demand creation services to flourish.”
”Our learning offerings are designed to provide our clients with best practice concepts they can apply to their own marketing in a practical manner,” commented John Neeson, Co-Founder of SiriusDecisions.
Televerde has committed to earning all of SiriusDecisions’ certifications as they are available in 2010 and 2011, including Lead Nurture, Pipeline Acceleration, Account-Based Marketing, Messaging & Campaign Planning.
Since 1995, Televerde has provided demand creation services to more than 1,200 clients, many in the competitive high-tech software, hardware and services sector. The company implements a variety of more than 650 customized demand creation programs annually for its clients.