(PRWEB) October 27, 2010
Hot on the heels of ‘Lifting The Lid On Heathrow Airport’, digital out-of-home events group The Screen has announced it is to turn the spotlight to the world of stadiums and arenas for its next event; ‘Stadium Media - DOOH & The Crowd’.
To be held on 18th November, this next installment in The Screen’s popular series of breakfast briefings, will see the cream of the UK’s digital signage industry sharing their knowledge and experience on how digital out-of-home is set to transform our major sports and entertainment arenas.
With their vast, highly targeted crowds, sports and festival venues are commanding ever greater valuations for their media rights and sponsorship. ‘Stadium Media - DOOH & The Crowd’ will look at how digital media is getting in on the game, assessing how advertising within arenas is evolving, how the 2018 FIFA World Cup bid is already driving change, and what technology is enabling these valuable opportunities for advertisers and site owners.
This morning session, taking place at the brand new corporate HQ and media showroom of global broadcast and digital signage supplier Harris in Reading, will include brief presentations and case studies from key industry insiders, including; Antony Marcou, MD of leading UK media rights and sponsorship agency, Sports Revolution; Mike Arthur, the man behind Harris’ ground breaking implementation at Orlando’s Amway Centre; and display specialists Jonathan Cooper of NEC Display Solutions and Ross Burling of Barco. Attendees will have time to network, discuss and tour Harris’ world class demo and showcase facilities.
These last two months have seen The Screen hold a number of exceptional events. Alongside a sell out October event covering Heathrow Airport, in September The Screen linked up with creative agency Ogilvy & Mather for a content related breakfast briefing at their New York Headquarters; with retail point of purchase organisation POPAI to tour London’s Westfield Shopping Centre; and with pro-A/V specialist Midwich Group to promote the GreenScreen Initiative at the annual Technology Exposed show.
‘The Screen continues to offer the most topical and intensive learning and networking program in the industry,’ comments Screen Chairman and Digital View founder Richard Cobbold, ‘Sport and entertainment has shown it has the pulling power to transform media platforms, so understanding the opportunities in stadiums is hugely important for the nascent digital out-of-home industry.’
The Screen Forum Stadium Media - DOOH & The Crowd briefing will kick off at 9am on 18th November. For information on tickets or joining The Screen please contact Lisa Goldstein on 02076312152 or by email at lisa.goldstein(at)thescreen(dot)org
Alternatively visit: http://www.thescreen.org/email/10-11-Stadium/stadium-reg.html