(PRWEB) October 27, 2010
The Canadian government has introduced a new bill called the Fighting Internet and Wireless Spam Act (FISA) which creates a new set of rules for email marketing in Canada.
The new law will not only apply to people sending from Canada, but people sending to anyone in Canada -- and knowing exactly where all recipients on an email list reside is highly unlikely.
"Marketers who are already CAN-SPAM compliant and are closely following the best sending practices set forth by the ISPs will already be complying with the new law," said Dan Forootan, president of StreamSend Email Marketing. "Fortunately, StreamSend automatically includes the proper unsubscribe mechanism and all necessary email headers to make mailings compliant. We also offer several permission-based opt-in methods, and display reminders for marketers to include their proper contact information."
Email delivery services provider Return Path has provided a guide to FISA, offering advice for marketers and answering the following questions:
- What is FISA?
- Do you as a marketer need to comply?
- What are the penalties for not complying with FISA?
- What steps can you take now to ensure that your marketing campaigns comply and optimize this new law?
StreamSend offers an easy-to-use, affordable and reliable email marketing software solution designed to help businesses make the most of their time and money when sending an email newsletter or other email campaigns. StreamSend offers a number of industry-leading standard pricing plans and also has strong private-label and affiliate programs. Started as part of EZ Publishing, a web hosting and design company founded in 1998, StreamSend is now the company's flagship product.