New Consulting Division Focuses Exclusively on Technology Startups in the Canadian Geography

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Marketing the Mousetrap (MTM), a highly successful management consultancy firm based in Calgary, AB, today announced the formal launch of MTMtech (http://www.mtmtech.ca), a distinct division of MTM dedicated to serving the needs of entrepreneurs and investors within the Canadian technology industry.

Marketing the Mousetrap (MTM), a highly successful management consultancy firm based in Calgary, AB, today announced the formal launch of MTMtech (http://www.mtmtech.ca), a distinct division of MTM dedicated to serving the needs of entrepreneurs and investors within the Canadian technology industry.

Since 2002, MTM has been providing business and marketing services to customers operating across more than 35 different industries ranging from telecommunications to tourism. Over the past eighteen months, the parent company has seen a tremendous surge in interest from Canadian technology entrepreneurs looking for assistance in the commercialization of their offerings and in response to this increased demand has created MTMtech, an operation that specializes in addressing the unique challenges associated with the technology industry.

”Young companies within the technology sector boast an incredible amount of technical expertise but are often lacking when it comes to the sales and marketing skills required to launch and/or distinguish a product in the marketplace,” says Tom Mawhinney, Managing Director of MTM and one of the principal consultants at MTMtech. “MTMtech brings to bear a wealth of business development experience in the technology industry that can leveraged by entrepreneurs or venture capital firms looking to maximize their return on investment.”

MTMtech offers a full portfolio of services ranging from funding and capital strategies to sales and negotiation training. The consulting engagements are customized to the unique needs of each client and can be contracted on a per hour or per deliverable basis. For additional information with regard to the MTMtech services portfolio, companies can visit the company’s website (http://www.mtmtech.ca) or call +1-403-689-1840.    

About MTMtech
A division of Marketing the Mousetrap (MTM), MTMtech is a Canadian-based business and marketing consultancy dedicated to helping entrepreneurs commercialize their start-up ventures within the IT, Biotech, Cleantech and Life Sciences sectors of the technology industry.

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Tom Mawhinney
MTMtech
+1-403-689-1840
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