SearchForce Releases Facebook Integration – New Tools to Create Targeted Ads for Social Media

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One unified marketing platform helps advertisers and agencies target precise ad combinations based on demographics, interests, age, location, and more.

With this integration, our advertiser and agency clients can access a reliable, scalable solution to optimize campaigns, target a rich set of precise audience profiles, and review detailed performance reports

SearchForce, one of the industry’s leading SEM and bid optimization software companies has integrated a new Facebook ad management module into its unified search-advertising platform.

“With this integration, our advertiser and agency clients can access a reliable, scalable solution to optimize campaigns, target a rich set of precise audience profiles, and review detailed performance reports,” according to SearchForce President Dhiren DSouza.

Complete testing and ad delivery functionality: Making the “impossible” possible.

“With half a billion users on Facebook – each with specific interests, age, employment profiles, and other attributes – managing targeted ad delivery has been nearly impossible until now,” DSouza explained.

“But this new release puts all these targeting parameters within reach of our clients, so they so they can effectively capitalize on the power of social media with one convenient platform for creating, managing, and tracking campaigns.”

A full range of tools for automatically creating, optimizing and measuring campaigns help advertisers and agencies:

  •     Manage highly targeted ads through combinations that focus on interests, age, employment, and other available segmentation criteria.
  •     Integrate bid optimization, conversion tracking, and SEO capabilities already built into the SearchForce platform.
  •     Review path to conversion reports to clarify how social media impacts other online marketing campaigns (and vice versa), through complete cross-channel attribution functionality.
  •     Optimize Facebook ad bidding through a sophisticated portfolio optimization framework.

“This release takes online ad optimization to a whole new level,” DSouza said, “And with existing cross-channel attribution capabilities, our clients can now access social media, PPC and SEO functionality through one convenient platform.”

For more information on SearchForce's Facebook integration, click here, call 650.235.8777 or email sales@searchforce.com.

About SearchForce

Founded in 2004, SearchForce builds a customizable and scalable pay-per-click management & bid optimization platform to meet leading SEM objectives. The company’s software is used by some of the largest agencies, online advertisers and brands. SearchForce's platform allows clients to effectively manage large-scale, online marketing campaigns across Google, Yahoo!, Bing, Facebook and a variety of other marketing channels including natural search to deliver higher returns at a lower cost, and with less work. SearchForce boasts a localized platform with support for multiple languages, time zones and currency. For more information call 650.235.8777 or email us at sales(at)searchforce(dot)com.

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