Lonely Planet Appoints Jeremy Kreitler VP Wireless Services

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Lonely Planet, the world’s leading travel content provider, announced today Jeremy Kreitler as Vice President Wireless Services based in the company’s Oakland, CA office. In this new role, Kreitler will be responsible for driving the strategic and commercial direction of Lonely Planet’s wireless operations globally.

Lonely Planet

Lonely Planet, the world’s leading travel content provider, announced today Jeremy Kreitler as Vice President Wireless Services based in the company’s Oakland, CA office.

Reporting to Kelly Brough, Lonely Planet’s Global Digital Director, Kreitler will initially work from Lonely Planet’s Melbourne office before returning to the US in February 2011.

In this new role, Kreitler will be responsible for driving the strategic and commercial direction of Lonely Planet’s wireless operations globally.

Kelly Brough says of the appointment, “Lonely Planet’s wireless business has experienced rapid growth since 2008. Jeremy Kreitler joins us at an ideal time when we are expanding our mobile travel products across every platform and working with major players including Apple, Nokia, Amazon, Google and Microsoft. Most of our wireless partners are based in the US and we made a conscious decision to establish this new role in Oakland, to further strengthen our US leadership team and commitment to growth in the American market.”

Jeremy Kreitler added: “I’m thrilled to be joining Lonely Planet at such an exciting time. Travelers are increasingly using mobile devices to help them plan, enjoy and share their travel experiences. And what better place to be part of this transformation then with the brand I have always trusted in my travels.”

Kreitler has over 15 years digital experience across wireless and online and joins Lonely Planet from MerchantCircle, where he was VP of Product Management. Kreitler previously held senior roles at Y! Maps: Yahoo!, Bellsouth and MapQuest (a division of TW/AOL), mig33 and eCollege.com.

Lonely Planet has over 170 mobile apps, including city guides and audio phrasebooks for the iPhone, Google Android, Nokia and Windows 7 operating system. Its iPhone city guide apps are some of the top travel apps in iTunes, with over 5 million downloads, and were recently voted the best planning mobile apps on FareCompare.

About Lonely Planet:
Established in 1973, Lonely Planet is one of the world’s leading travel content providers enabling curious people to experience the world and get to the heart of a place. Lonely Planet’s content is available across all platforms including print guidebooks, an award-winning website, mobile apps, ebooks, and television. With operations in Melbourne, London and Oakland, CA, the company employs over 400 staff worldwide and a team of over 200 expert authors. In October 2007, BBC Worldwide acquired a 75% share in Lonely Planet. For more information about Lonely Planet, visit http://www.lonelyplanet.com.

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