Listing on hotfrog Helps Boost London Caterer’s Business

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Listing themselves on hotfrog, the world’s largest online business directory, has helped local West London catering business, The Olive Grows, to grow their online customer base and improve their search engine rankings significantly. Since incorporating a revised online marketing strategy, including adding a listing on hotfrog in May 2010, business has rocketed by sixty per cent.

Listing on hotfrog Helps Boost London Caterer’s Business

London Small Business uses Free Online Marketing to Grow

Listing themselves on hotfrog, the world’s largest online business directory, has helped local West London catering business, The Olive Grows, to grow their online customer base and improve their search engine rankings significantly. Since incorporating a revised online marketing strategy, including adding a listing on hotfrog in May 2010, business has rocketed by sixty per cent.

Co-founder of The Olive Grows, George Poole said, “Some of the hits to our website come directly from the hotfrog listing, and seeing our company climb to the first page of the search engine rankings for the first time was an unbelievable buzz. While I think there are many contributing factors, since we first made that step, sales have definitely improved.”

As a large portion of their customers arrive through their website, online marketing is essential to The Olive Grows’ business strategy. Services such as hotfrog allow The Olive Grows to advertise their niche offering to a very wide audience and to trial varying strategies at low or no cost.

The Olive Grows started using a number of online marketing services such as hotfrog in May this year in an effort to revive the business. hotfrog is the perfect service for the company as it allows George the opportunity to tailor his business description to reflect exactly his offering to potential clientele, as well as enabling him to upload content such as photos and detailed product and service descriptions. In addition to this, the listing on hotfrog helped improve search engine rankings for The Olive Grows, resulting in page one rankings for searches related to some of the companies keywords.

Phil Robinson, hotfrog’s strategy director, “At hotfrog, we understand that the value we deliver to small businesses is visibility. We have established a global online business directory that helps our customers, like The Olive Grows, succeed by investing in and creating rich data solutions that help address the needs of consumers and small businesses alike.”

Of all the free directory services which they use, hotfrog is the leading source of referrals and customers for The Olive Grows. The catering business continues to grow, and their kitchens have now been used by celebrity chefs such as Jean-Christophe Novelli and will even feature on the massively popular BBC TV show The Apprentice.

George certainly recognises the effect that online marketing has had on his business, “I would definitely recommend that small businesses like ours take advantage of online directory listings, especially in terms of achieving backlinks from a multitude of sources and driving targeted traffic. It is essential for businesses to be visible online, which is something that hotfrog allows us to be”

For more information:

Anne Flanagan
Weber Shandwick
+44 207 067 0579
aflanagan(at)webershandwick(dot)com

About hotfrog
Founded in 2005, hotfrog is the largest global online business directory for small businesses, operating in 36 countries with more than 61 million listings. Owned by Reed Business Information, hotfrog offers intelligent marketing tools helping small businesses easily turn listings into new business leads. Year to date there have been more than more than 21 million visits to hotfrog in UK, helping people find the SMB they need. For more information about hotfrog please visit http://www.hotfrog.co.uk/

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Anne Flanagan

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