(PRWEB) October 29, 2010
The Norwich based SEO Consultancy, Link Juice (http://www.linkjuice.co.uk), are please to announce the addition of in-house, personalised SEO training to their portfolio of specialist search engine optimisation services. The SEO training courses are designed to provide businesses with the ability to undertake SEO tasks in-house and avoid outsourcing costs.
In the words of Founder Director, Kes Phelps, “In the past, outsourcing tasks such as link building was a luxury to some businesses, however, with budgets being cut more and more businesses are carrying out this critical task in-house in an effort to avoid outsourcing costs. It’s understandable in the current climate but the issue with this is that in-house knowledge may be limited so we have designed courses that enable business to carry out their own SEO effectively and with minimum additional cost.”
The training course offers honest, independent feedback on business’ SEO activity, including help with obstacles, advice on realistic targets and suggestions for key priorities. The advice is fully vendor-independent. Clients pay for impartial advice and that’s exactly what they get.
The courses are personalised to the individuals’ requirements and involve an overview of SEO, a review of the business’ SEO activity and processes and hands on training on the implementation of best practice SEO techniques.
Areas covered include Content Development, Increasing Link Popularity, HTML/XHTML and CSS coding, Usability & Accessibility, Information Architecture
Google Maps, Spam Issues, Site and Server Migration, SEO Strategy, Website Analytics and Increasing Conversion Rates.
The courses are aimed at start ups, sole traders, small and medium-sized enterprises that are looking to tap into the unbeatable source of passing trade offered by search engines but lack the financial resources. The courses are designed to be as fun as is possible with the given subject matter.
“SEO can be a bit of dry and geeky subject at times and we cram a heck of a lot into our courses so we try and make the training as relaxed and fun as possible while remaining professional and fulfilling the clients’ objectives”, added Kes.