Mobile Marketing and Technology Magazine Celebrates First Anniversary With Web Site Enhancements And Two Major Industry Events

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Significant Web Site Upgrade Will Improve User Navigation And Interaction Planned For Early Q4 2010, Followed By Mobile Payments Conference and Channel Distribution Shows In New York City, January 2011.

After experiencing a tremendous first year in publication, Mobile Marketing & Technology Magazine (http://www.mobilemarketingandtechnology.com) is planning another aggressive year of growth in 2011 with a new website and 2 industry events.

The new website will allow more subscriber interaction and easier searches through past articles. With an active subscriber base of over 50,000 amassed in the first year, the daily website traffic requires improved features. “We’re here to inform our readership and if they want a redesign and more interaction with the editorial team, we’re going to give it to them,” says Publisher Marla Ellerman. “There are other sources of marketing and technology data available, but if we keep seeing a 20% increase in activity every month, we know we’re on the right path and we’re going to do everything we can to meet the needs of our readers. They asked for these changes and they’ve asked for events, so starting in January, 2011 we’re doing 2 big ones in New York City.”

The first of the events will be the 1st annual “Mobile Payments Conference” on January 26th 2011 at the New Yorker Hotel, NYC. This one-day conference will be to examine the mobile payment ecosystem as it gets up and running in the U.S. market. The business issues shaping mobile payment success will be examined, especially from a retailer, end user and business model perspective.

The 1st Annual Mobile Payments Conference will have bankers, payment processors, retailers and mobile technology leaders discussing the opportunities and challenges involved in shaping the new business.

The channel conference, to be held in New York, adjacent to the Mobile Payments Conference, focuses on the changing nature of distribution channels for moderately-complex products sold to small and mid-sized businesses.

As communication products have grown more complex, a solution selling and support capability has become more important. At the same time, it now is easier to package moderately-complex products in ways that allow channel partners to sell and support those products more easily.

That means providers of business hardware, software, communications and managed services now can reasonably sell new products using non-traditional channels.

Business services or office machinery channel partners can sell managed services, communications or business software solutions, for example.

The new channels conference will explore what channel adjacencies exist and what requirements exist for adding new products to existing channels. For more information about attending, exhibiting or sponsorship opportunities, contact Gerri Ann Reggieri at 631-474-1700 or email gerri(at)velstar(dot)com or visit our self service portal at http://www.eventbrite.com/event/931332641/efblike

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David Goldstone
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