22nd October 2010 -- DRL wins Bazaarvoice Award 2010 Bolton Kitchen Appliance Retailer has won the Innovator of the Year Award

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Bolton kitchen appliance retailer has won the Innovator of the Year Award at the Bazaarvoice third annual Social Commerce Awards at the BFI IMAX in London.

letting customers lead customers to the right choice.

The innovator of the Year Award is the second consecutive award won by DRL this month for their recently launched website Appliance Reviews. Matthew Lawson, Web and SEO Manager and Andrew Kirkcaldy, Online Marketing Manager at DRL, collected the award at the Bazaarvoice third annual Social Commerce Awards at the BFI IMAX in London.

DRL recognised the gap in the market for an impartial white goods review website and decided to bridge the gap by creating a website which would enrich the customer’s experience.

Matthew Lawson, says, by “letting customers lead customers to the right choice.” we are building a hub of information which enables our customers to make an informed decision when purchasing white goods of their choice.

Bazaarvoice has named Appliance Reviews “Europe’s most innovative social commerce activity of the year”, a prestigious title very few can boast. DRL is determined to hold on to its title of the UK’s largest online kitchen appliance retailer, ensuring they continue to take a few steps forward by thinking ahead and being susceptible to constant change.

DRL is more than just an online white goods company who provide washing machines and fridges, they are a company which has grown dramatically over the last 10 years due to their excellent customer service and delivery service and are reaping the benefits of embracing other platforms such as social media and video.


Notes for Editors

DRL was established in 2000 as an online white goods retailer and in 2009 acquired Expert Logistics; they now benefit from their own dedicated delivery fleet and employ over 420 people in their Bolton & Radcliffe based offices. The company’s client list includes Boots, Marks and Spencer, Next, House of Fraser, Debenhams, B&Q, Argos, Empire Direct and Screwfix, as well as distribution clients such as Tesco. DRL also has its own retail websites, Appliances Online and Appliance Deals and customer review site, Appliance Reviews. In 2008 DRL was ranked 28th in The Times Fast Track 100 for sales growth.

For further information please contact:

Alexia El Merhebi PR & Social Consultant
DRL Limited
01204 672 567


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Alexia El Merhebi
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