Terapeak Sales Reports for PayPal
Innovate 2010, San Francisco (Vocus) October 28, 2010
“Terapeak Sales Reports for PayPal” will be among the first apps available via PayPal Apps. The application is designed to synch with a user’s PayPal merchant account and provide insightful sales reporting including seasonal sales trends, sales breakdowns by product category or region, fee monitoring, and many other powerful statistics. Terapeak was developed using the PayPal App framework on PayPal’s open global payment platform PayPal X. The app can be found either through PayPal apps or via http://www.analytics.terapeak.com
Terapeak benefits the user by directly embedding a suite of new sales reporting directly into their existing PayPal account(s). It enables the user to monitor and trend every PayPal transaction, thereby greatly enriching their use of the payments system. The user can aggregate various product SKU’s and transaction sources such as eBay.com and then graph this activity. Users will also be able to identify their customer based on gender, location, and currency, as well as easily monitor auxiliary costs such as PayPal fees and shipping expenses. Rounding out the application is a goal setting function; users can select any metric and create a goal that is monitored either inside the application or via scheduled email “push reports.” This functionality allows a PayPal merchant to make important business decisions via one-click reporting pulled directly from their PayPal transactional data.
“Terapeak couldn’t be more pleased with the development of its application as a PayPal App,” comments Terapeak CEO Fred Speckeen. “Terapeak was created specifically for PayPal’s new technology. Our goal was not to create a stand-alone application, rather we wanted to create something that enriched PayPal’s existing functionality and make it all the more valuable for an eCommerce merchant. PayPal merchants will have a means to evaluate every metric within their various accounts, and remedy any unknowns they have operated with until now. The fact we can offer it free of charge speaks volumes for how integral we feel this product will be to the day-to-day operations of any online seller.”
About the Company:
Terapeak specializes in delivering ecommerce based analytics and insight to support the investment, product management, marketing, and advertising decisions of its thousands of clients. Terapeak does this based on its core competencies in storing and mining large ecommerce datasets. The company was founded in 2004.