Industrial Design Society of America Reveals 2010 Catalyst Case Studies Winners

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The Industrial Designers Society of America (IDSA) recognizes Toyota, Siemens, Kohler and Medtronic MiniMed as the 2010 Catalyst case study selections.

The Industrial Designers Society of America (IDSA) recognizes Toyota, Siemens, Kohler and Medtronic MiniMed as the 2010 Catalyst case study selections.

A jury of 18 design and business leaders picked these four cases because they either demonstrated design's power to generate revenue or positively addressed a social challenge.

  •     Toyota Prius' design created a new car category by combining business opportunity, environmental impact and a social solution that changed attitudes about the potential of hybrids.
  •     Siemens is a nuclear camera with an open gantry that allows easy access to both detectors for imaging of patients on gurneys and wheelchairs or in a standing position. This patient-centered design is an example of business leadership aligning good design with business strategy.
  •     Kohler 9/11 Mobile Shower was created for the workers and volunteers at the World Trade Center located at Ground Zero. It was selected because it was a simple and appropriate shower solution as well as a great example of corporate citizenship.
  •     The MiniMed Infusion pump, a device that helps diabetic patients manage insulin without daily injections, was selected for demonstrating the power to deliver healthier living and corporate financial performance by realizing the important connection between medical product design and a patient's daily needs.

"Each design story holds a real connection to facilitating positive change and help capture design's ability to deliver strategic value while inspiring the profession's future," said Catalyst innovator and Jury Chair Ravi Sawhney.

"Since its introduction 13 years ago, the Prius has become an agent of change and a catalyst for innovative ideas," said Bob Daly, senior vice president, Toyota Motor Sales, U.S.A. Inc. "We are honored to be recognized by IDSA for Prius' positive contribution to the environment and society."

The case studies will be added to the growing library of design narratives in early 2011 when completed. Current completed Catalyst case studies are available for sale as PDFs and MP3s at

Design firms, client companies, academic institutions or any other interested parties may nominate a design success story worthy of study, documentation and preservation through Nov. 30, 2010. There is no restriction on dates in use, production or distribution. However, the submission must clearly demonstrate the positive impact of industrial design and how it raises the visibility of design's global effectiveness in delivering value to businesses, communities and society.

To submit a case study, visit

About Catalyst
Since 2002, IDSA has curated a series of case studies, the Catalyst program, which supplies the business community and the average consumer with a series of deep drilling stories regarding exactly how design can be leveraged to generate revenue. By bringing depth, clarity and transparency to the industrial design profession, these case studies are designed to instill into the collective consciousness design's power to positively impact change for business, people and society.

About IDSA
Founded in 1965, the Industrial Designers Society of America (IDSA) is the world's oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Award (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 2,300 members in 27 chapters in the U.S. and internationally. For more information, visit


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