The Preiser Key to Napa Valley Partners with VinoVisit.com to Provide Wine Lovers with Comprehensive Travel Planning Tools and Content

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The Preiser Key to Napa Valley joins the VinoVisit Marketing Network™, providing online winery reservations for their audience of a quarter million print and online readers, and increasing exposure for VinoVisit wineries.

VinoVisit.com and The Preiser Key to Napa Valley and its companion site PreiserKey.com today announced a new marketing and distribution partnership. VinoVisit.com is the first website built for making wine tasting reservations at participating wineries in real time. As part of this reciprocal affiliate partnership, consumers will have greater access to making real-time online wine tasting reservations through PreiserKey.com.

“The Preiser Key has tremendous brand recognition nationwide as the preeminent source of information about Napa wineries; it’s the most carried magazine in Napa,” says Bob Iannetta, Executive Vice President of VinoVisit. “We think this is great for wine lovers and winery owners as their online and print readers will now be able to book real-time reservations at wineries on PreiserKey.com.”

“Looking for information about Napa wineries can be overwhelming. For years, we’ve been committed to providing wine lovers with all they need to know when planning a trip,” says The Preiser Key’s Director of Operations, Justin Preiser. “VinoVisit’s real time reservations, itinerary building tools and turn-by-turn directions will help transform the way wine lovers search for and visit wineries. We’re pleased to be able to provide this service to our readers and online audience.”

In addition to the reservation capabilities on PreiserKey.com, VinoVisit.com will publish some of the rich content developed for PreiserKey.com. It includes reviews of wineries, lodging, restaurants, and other attractions in the Napa Valley.

The addition of The Preiser Key to Napa to VinoVisit’s online marketing network offers participating wineries an even greater opportunity to attract the attention of wine lovers, and ultimately increasing tasting room traffic through online reservations. The Preiser Key to Napa joins the ranks of other valuable consumer resources including Touring & Tasting Magazine, Wine Country This Week and The Napa Wine Project.

About VinoVisit

VinoVisit.com is the first and leading site to offer consumers the flexibility to book real-time winery reservations, and boasts of an exclusive multi-day itinerary-building tool, and turn-by-turn directions. The robust winery profiles include photos, video, maps and visitor reviews providing the visitor with an in-depth look at the winery experience. VinoVisit.com, the only winery search engine free to consumers, provides an easy way for visitors to search, then select and book wine tasting events by location, varietal, and dozens of other attributes.

The VinoVisit Relationship Management system is the first reservation solution developed specifically for wineries. The system manages valuable visitor contact information, aggregates marketing and sales data, offers CRM tools and automates and simplifies the reservation process.

About The Preiser Key

Founded in 2006, The Preiser Key is the only publication that lists all Napa Valley wineries. As the most-carried publication in Napa (over 500 locations distribute), The Preiser Key is recognized as the best guide to Napa by CNN.com, msnbc.com, Frommer’s Budget Guide, Jancis Robinson of the Financial Times, Tom Simoneau of KSRO in Santa Rosa, Michael Weiss of the CIA in New York, and Patrick Sullivan of Dine Magazine.

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Angie Feehan
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