Our video ad units provide the most engaging mobile advertising executions today to mobile readers, while driving meaningful revenue for publishers
San Francisco, CA (PRWEB) October 27, 2010
World’s Leading eBook Community Integrates Mobile Video Advertising to Drive Revenue; Adds Active, Predominantly Female Audience to Transpera’s Expanding Mobile Ad Network
Transpera, the leading mobile video advertising network, today announced that Wattpad, the world's most popular eBook community, has integrated Transpera’s interactive mobile video ad units onto its extremely popular application for iPhone and iPad. Readers will experience engaging, high quality mobile video ads from the world’s best-known brand advertisers sold through the Transpera ad network. The ads will appear as interactive video interstitials placed within natural, unobtrusive breaks in the Wattpad mobile reading and writing experience. Wattpad’s app is among the top five most downloaded free eReading apps in the Apple Store and the number one free eReading app in BlackBerry’s App World.
“Our video ad units provide the most engaging mobile advertising executions today to mobile readers, while driving meaningful revenue for publishers,” said Anshu Dua, vice president of business development, Transpera. “Wattpad’s vast, predominately female user-base also brings a valuable audience to national brand advertisers and further expands our unique reach.”
The announcement marks Wattpad’s first integration of mobile video advertising onto their apps, which are available on over 1,000 different mobile devices. Wattpad sees more than four million unique visitors a month with 1.5 million coming from its mobile apps alone. Readers spend an average of 25 minutes on Wattpad per visit, totaling more than 300 million minutes a month.
Campaigns using Transpera’s interactive mobile video advertising network have seen more than 45 percent higher increase in ad awareness than campaigns using more traditional mobile display, resulting in significantly higher revenue per impression for mobile publishers.
“Transpera’s SDK allows us to monetize our mobile app through interactive video ads from established brands that relate to our demographic,” explains Allen Lau, co-founder and chief executive officer of Wattpad. “The interactive nature of video is a natural fit with Wattpad’s social reading experience.”
Transpera is the leading mobile video ad network, enabling app developers to generate the highest CPMs available on mobile via high quality, interactive video ads from leading brands. For brand advertisers, Transpera is The Attention Network, fostering pure, undivided attention between consumers and brands. Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital, Intel Capital, First Round Capital, Labrador Ventures and Blackberry Partners Fund. For more information, visit http://www.transpera.com or follow us on Twitter @transpera.
Founded in 2006, Wattpad is now the world’s most popular ebook community. Wattpad has revolutionized the way people read written works by creating a unique social networking and digital entertainment platform for readers and writers to discover, share and connect. Anyone can publish what they have written on Wattpad – a romantic story, poetry or a novel – and interact with readers and make fans. Content is easily accessible through Wattpad's website (http://www.wattpad.com), mobile site (m.wattpad.com) or with Wattpad apps available for over 1,000 mobile devices including iPad/iPhone, BlackBerry, Google Android, Nokia and Samsung.
Wattpad has experienced explosive growth since its inception and has become the world's most popular destination to publish and read ebooks. Wattpad delivers billions of pages from its library of hundreds of thousands of works created and published by the Wattpad community. Millions of readers visit Wattpad every month on http://www.wattpad.com and through their mobile apps.
For More Information about Wattpad please contact Nina Lassam at nlassam(at)wattpad(dot)com.