Helen Burt’s Appointment Strengthens New Business Drive for eDigitalResearch

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Leading digital market research company, eDigitalResearch, has expanded its senior management team with the appointment of Helen Burt as Associate Director for Business Development. Helen will oversee the new business team and is responsible for helping the company to maintain its year-on-year growth.

Joining from Le Boat, part of the TUI travel group, where she headed up a global ecommerce team delivering everything from web development to email and search marketing, Helen brings a wealth of online knowledge and experience to her role at eDigitalResearch. Having worked both client-side and for Redweb, a full service digital agency where she handled projects for the likes of E.ON and Norwich Union, Helen wanted to return to a dynamic agency environment and take new products to market.

eDigitalResearch has recently launched HUB – a new analysis and reporting tool for businesses to analyse their market performance and benchmark against others. Helen’s role will involve using this as a hook to expand the business into new sectors. She will also be responsible for growing the existing customer-base across the core sectors of retail, finance, travel, media and home services.

Helen explains: “I look forward to helping eDigitalResearch continue to expand and develop. I have a first-hand understanding of the issues facing businesses today and recognise how fast and cost-effective market research can help businesses gauge what their customers really want. The user experience is at the core of everything we do and given the tough economic climate, it is important for businesses to gain rapid insights and ensure that their online marketing strategies are consistently meeting customer expectations.”

Helen will head up a team of three including head of business development for the public sector, Gerallt Evans-Hughes and business development managers, Lynda Baker and Nick Yates.

Michelle Fuller, Director of eDigitalResearch comments, “Helen’s appointment comes at an important time when businesses, particularly within the public sector, will be looking to maximise revenues against a backdrop of financial belt-tightening. We are confident that our new products and services alongside our extensive benchmarking experience, will help businesses to better engage with cash-strapped consumers so that they can retain loyalty and grow business and Helen will play a vital role in communicating this to clients and prospects alike.”

For more information, please contact Natalie Lyndon at Merchant Marketing Group on: 023 8022 5478 or natalie(at)merchantmarketinggroup(dot)com

About eDigitalResearch
eDigitalResearch is a leading provider of digital market research, enabling customers to make critical business decisions with the benefit of comprehensive consumer insight and informed direction. eDigitalResearch possesses a unique combination of research expertise, marketing background, web technology and knowledge of the cross-channel consumer. As well as providing invaluable research data, the modules of its fully integrated research system - ratings, surveys, panels, communities and forums - can combine to provide holistic analytics and essential market-leading insight. This gives its clients the power, confidence and backup to make crucial decisions on key aspects of their business including product range, marketing, customer service, supply chain, even basic positioning. For further information, please visit: http://www.edigitalresearch.com

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LISA BONCZYK
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