SunGard Launches Ambit Private Banking Suite to Help Private Banks in Switzerland Achieve Banking Excellence

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SunGard has launched a new ASP-based private banking solution suite aimed at helping private banks based in Switzerland to achieve banking excellence.

SunGard has launched a new ASP-based private banking solution suite aimed at helping private banks based in Switzerland to achieve banking excellence. The Ambit Private Banking suite*, which includes specialized functionality for core banking, portfolio management, channel management and client information management, will help private banks to maintain their position as competitive, well-managed banking services providers. Its application service provider (ASP) deployment option, which is located in Switzerland, will help banks introduce new products and services without significant capital investment, better focus on key customer services and activities, and improve cost efficiency. This will help them to deliver continued excellence in services and investment returns to their clients.

The private banking industry in Switzerland is facing significant change in the form of new privacy requirements. With bank secrecy no longer a strong value proposition to clients, many private banks are changing their business models in order to remain competitive. Reduced operating costs and expanded product and service offerings are therefore critical. SunGard’s Ambit Private Banking is a cost-effective, easy to deploy solution that offers a range of functionality from across SunGard’s solution portfolio including: reconciliation; market data; trading and market connectivity; fund administration; risk management; portfolio risk management; portfolio risk analysis; independent valuations; data management and reporting. The Ambit Private Banking solution suite can be used as stand-alone components or as bundled solutions that can be deployed either on site or via SunGard's Swiss ASP centre.

Daniel Bardini, chief operating officer of SunGard’s Ambit private banking business unit, said, “The impact of the privacy changes on the Swiss private banking industry is significant. Our customers now have to transition from bank secrecy to compliant client confidentiality, which will impact their business models. SunGard has developed the Ambit Private Banking suite specifically to help our private banking customers remain competitive and agile in this new environment. We believe this suite of solutions will allow our customers to offer banking excellence as a key value proposition for their clients.”

*The Ambit Private Banking suite is built using technology from a range of SunGard solutions, including SunGard’s Apsys, MarketMap, the SunGard Global Network, Asset Arena, APT Raptor, and FastVal.

About Ambit    
SunGard’s Ambit is a banking solution suite for retail, commercial and private banks. It provides banking professionals with solutions that support front-, middle- and back-office operations, as well as solutions for financial management, risk and compliance. Ambit helps banks retain and acquire customers, achieve dynamic staff efficiency and measure and allocate their capital. For more information, visit

About SunGard
SunGard is one of the world's leading software and technology services companies. SunGard has more than 20,000 employees and serves 25,000 customers in 70 countries. SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue exceeding $5 billion, SunGard is ranked 380 on the Fortune 500 and is the largest privately held business software and IT services company. For more information, please visit

Trademark Information: SunGard, the SunGard logo, Ambit, APT, Apsys, Asset Arena, FastVal, MarketMap and the SunGard Global Network are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

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Toby West
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